Stylus news and archive

Does the fashion industry still need trend forecasters?

For years trend forecasters held an unrivaled position in the fashion industry. Brands from the luxury heritage labels to global mass market giants looked to them for direction on the road ahead. Trend consultancy agencies such as Peclers Paris or Trend Union produced lavish tomes of seasonal inspiration, each page containing beautiful...

People

Stylus appoints new CEO as founder steps into chair role

Trends and insights company Stylus has announced the appointment of Victoria Rennie as its new CEO. Rennie has served as Stylus’s chief operating officer for the past four years, prior to which she held a number of operational leadership and consultative roles within the events industry. She succeeds Stylus founder Marc Worth who is stepping...

RetailFeatured

Lean into local to build brand reach, say retail experts

Metropolitan centers such as Los Angeles, San Francisco and New York City are losing market share, according to Stylus trend analysis, while the heartland has shed the hillbilly stereotype and become a hotspot for authentic grassroots culture. 43 percent of under 30s in the US believe Facebook and Instagram have too many people on the platforms,...

FashionFeatured

Diversity for a new decade, key dos and don'ts for brands

With protests against police brutality having occurred this summer in fifty states and in twenty countries, and in which, according to the NY Times, between 15 and 26 million Americans participated, equality is a global mandate. No brand has the luxury of remaining on the sidelines on this issue or they will face serious repercussions. This is...

RetailFeatured

Commercially relevant runway trends for Spring/Summer 2020 retail

As buyers and merchandisers prepare to look ahead to what the consumer will want for Spring, Stylus delivered its key call outs from the global catwalks during its Decoded Futures event in NYC. Here is what their forecasters have identified as the most commercially relevant trends for SS 2020. Images: Marc Jacobs and Michael Kors SS20, via...

FashionFeatured

8 Brand-building tips from Decoded Future’s Look Ahead 2020

The cross-industry trend intelligence agency, Stylus, broke down trends in consumer shifts across 20+ industries at their annual NYC flagship event, the Decoded Summit, an event designed to promote education, networking and inspiration. FashionUnited compiled the important takeaways for brand builders everywhere. Right to rebel If 2019 was the...

BusinessFeatured

Decoded Future Summit: Collaboration is key to sustainability

London - When you think about collaboration in fashion, you might think of Supreme’s collab with Jean Paul Gaultier, or Palace X’s with Polo Ralph Lauren. But the idea of collaboration, in a broader sense, is proving to be an increasingly crucial factor for businesses to consider when pushing sustainability. On Thursday morning, in County Hall...