Supercircle news and archive

NRF 2026: Five tech start-ups reshaping retail landscape

As the global fashion industry navigates a transformative period defined by technological integration and sustainability mandates, the NRF 2026 Innovators Showcase has emerged as a critical hub for next-generation solutions. Taking place at the Jacob K. Javits Convention Center in New York from 11 to 13 January, the event highlights companies...

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Business

SuperCircle secures 24 million US dollars to scale textile waste management

Circularity infrastructure start-up SuperCircle, which offers a full-service technology and reverse logistics textile management platform for retail brands, including J.Crew, Guess, and Reformation, has raised 24 million US dollars to scale its AI-powered platform. The Series A funding was led by venture capital firm Foundry, with participation...

Fashion

Guess launches online clothing recycling programme

Fashion brand Guess has launched a new online clothing recycling programme for customers in the US in partnership with SuperCircle, the textile recycling platform powering consumer trade-in for brands and retailers. The ‘Guess Again’ initiative has been designed to complement the brand’s in-store customer recycling programme in the US and Canada...

Fashion

Six recycling innovations that could change fashion

The fashion industry's enormous waste problem is pushing governments, particularly in Europe, towards ambitious recycling targets. The problem is that recycling textiles is a highly complex task and technical solutions are still in their infancy. NGOs warn the real problem is over-production, and that tech innovations may just provide cover for...

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Reflaunt and SuperCircle announce joint resale and recycling offering

Lisbon - Reflaunt, the resale technology solution used by Altuzarra, Balenciaga and Net-A-Porter among others, will join forces with fashion textile recycling platform SuperCircle. The partnership was officially announced during a stage presentation at Web Summit, the largest tech congress held in Lisbon, on Thursday, by SuperCircle co-founder...

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Circular platform Supercircle secures 7 million dollars in funding round

Supercircle, a pioneering force in circularity and fashion waste, has successfully secured 7 million dollars in a pre-Series A financing round. The company's innovative textile and footwear recycling platform manages reverse logistics and waste disposal for various fashion and home textile brands. This encompasses a wide spectrum, including...