Superdrug news and archive

Superdrug launches 60 fashion brands via online marketplace

Superdrug is expanding into the realm of fashion. The health and beauty retailer has introduced 60 fashion brands to its online marketplace, diversifying its shopping experience and complementing its existing range. Among the brands debuted are that of Wrangler, Pink Vanilla, Jack & Jones and Nike, while categories span men, women and children,...

Retail|Beauty

Superdrug opens its largest-ever Scotland store

Health and beauty retailer Superdrug has opened its largest store in Scotland at the Braehead Shopping Centre, owned by property company SGS and managed by Global Mutual. The retailer has relocated from its previous unit upsizing to an 11,000 square foot unit in a central space on the ground floor of the shopping centre, described by Superdrug...

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Business

Superdrug launches marketplace with 300 health and beauty brands

Superdrug has officially launched its third-party marketplace, signing 300 brands to the platform which has been integrated into the retailer’s e-commerce site. The introduction of ‘Superdrug Marketplace’ will allow shoppers to purchase from both the marketplace and Superdrug’s own e-commerce store, through which premium, established and...

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Business|Beauty

Bourjois returns to UK market following 2019 exit

French cosmetics brand Bourjois has returned to the UK in an exclusive partnership with Superdrug, after Coty pulled the brand from the UK in December 2019, as part of a strategy to streamline its consumer beauty brands. Bourjois bestsellers including its Little Round Pot Blusher and Healthy Mix Foundation are now available on Superdrug’s...

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Retail|Beauty

Pacifica Beauty expands UK footprint with Superdrug launch

Cruelty-free and vegan beauty brand Pacifica is expanding its UK footprint with a new retail partnership with Superdrug. The move follows the brand’s successful launch into the UK market in November 2021 and will see Pacifica beauty products being stocked in 282 Superdrug stores and via its website from this month, which will help raise the...

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Superdrug reshuffles leadership team

Cosmetics retailer Superdrug has announced the reshuffling of its executive board, with several new leadership moves set to bolster its female board presence and established with a focus on trends reflecting its growing Gen-Z customer base. Marking 35 years at the company, Simon Comins will be moving from commercial director to chief commercial...

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Superdrug to launch marketplace for premium and emerging brands

High street beauty retailer Superdrug has announced it is set to launch a new online marketplace in September 2022. Superdrug said it hopes the launch “will remove listing barriers for innovators in the market” and promote diversity in the industry. The marketplace will be integrated into Superdrug’s current e-commerce site as an extension,...

Fashion|Beauty

Kao launches new hair care line designed for natural, textured hair

Kao, which owns brands including John Frieda and Molton Brown, is diversifying its EMEA hair care portfolio with the launch of a Wakati, a new brand designed for women with type three to four hair, and predominantly for kinks, coils and curls. The move is part of Kao’s commitment to grow a portfolio of “purpose driven brands” as it looks to...

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Business|Beauty

US beauty brand Heritage Store rebrands and adds new products in the UK

Cult vegan, plant-based beauty brand Heritage Store, popular with celebrities including Jennifer Aniston and Selena Gomez, has rebranded and added a new line of products in the UK, following a deal with Superdrug. After more than 50 years, Heritage Store, which has become known for its cult rosewater products, has undergone its first rebrand as...