Supreme Women & Men news and archive

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

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Moderate attendance at Düsseldorf trade fairs

The light drizzle in Düsseldorf on Saturday was a reminder of the difficulties that the weather has been causing retailers; it was not at its best during the order weekend either. But what is keeping clothing brands and retailers busy apart from the lack of summer? Local and international brands answered this question at the fashion fairs Fashn...