Sustainability news and archive

Gabriela Hearst launches first-ever line of recycled cotton denim

Luxury fashion brand Gabriela Hearst has launched its first-ever line of 100 percent recycled cotton denim. Retaining the same look, feel, and overall properties as conventional denim, the line features several key styles from Gabriela Hearst in five distinct colors: cobalt blue, golden birch, antelope orange, burnt sienna, and white. All the...

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Accompanying report helps navigate new GFA Fashion Impact Toolkit

A new Fashion Impact Toolkit, presented by the Global Fashion Agenda (GFA) and Deloitte at the Global Fashion Summit in June, wants to share a meaningful inventory of industry impacts for guidance on strategy assessment. But how to use it? And what are some of the key findings from the impact inventory? An accompanying report, published...

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Freitag launches rental service

Swiss bag brand Freitag took a step towards a circular business model with the launch of its rental service, Freitag Rent. The brand announced this in a press release. Freitag joins brands such as Decathlon, Bever, H&M, Urban Outfitters and Nike, which previously launched similar rental services. Peter Hollenstein, project manager at Freitag...

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Green Claims Directive: European Commission clarifies withdrawal of proposed law

The Green Claims Directive, also known as the anti-greenwashing law, may not be withdrawn after all. A commission spokesperson clarified that the withdrawal will only happen if a specific recent amendment is maintained. Spokesperson Paula Pinho noted that the amendment in question would bring small and medium-sized enterprises (SMEs) under the...

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EU Commission plans to withdraw greenwashing law

The EU Commission planned to halt a legislative proposal on minimum standards against misleading environmental advertising claims. A spokesperson for the authority in Brussels said the Commission intended to withdraw the proposal. The Commission later provided written reasons: "The current discussions surrounding the proposal run counter to the...

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Woolmark and Colourizd introduce new dry colouring method for wool

Wool industry certifier Woolmark and dry textile colouring specialist Colourizd have introduced a new method to colour wool and wool blends that significantly reduces resource consumption and costs. Colourizd’s QuantumColour is a reduced resource-intense colouration process that requires only the wetting agent and a Bluesign-certified pigment...

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Better Cotton to become regenerative standard

Cotton sustainability initiative Better Cotton announced at its annual conference that it would become a regenerative standard within the next twelve months. “While Better Cotton’s field level standard is already recognised to cover many of the core tenets of regenerative agriculture, this move will further ensure that farmers who meet our...

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Mango partners with Circulose to increase textile circularity

Spanish fast-fashion retailer Mango is the first brand to partner with Swedish circular material company Circulose since its restart, as the retailer aims to integrate the next-gen material into its production chain. The partnership underscores a milestone in Mango’s commitment to working more sustainably and sits in line with its long-term...

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Fashion for Good and AltMat support adoption of next-gen fibres through new Altag Fibre Club

Global sustainability initiative Fashion for Good has announced a strategic partnership with AltMat today, a pioneering materials science company that transforms agricultural waste into high-value materials. It was one of the nine participants of Fashion for Good’s first South Asia accelerator programme back in 2020. In 2022, it was also part of...

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New sneaker brand Solk unveils its first biocircular shoe

After developing millions of shoes for global brands such as Adidas, On Running, Helly Hansen and Zara, David Solk and Irmi Kreuzer decided to launch their own brand, combining comfort, style and responsibility. At the Global Fashion Summit, which also addressed the rights of nature, they presented their first model, the ‘Fade 101’ sneaker,...

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Ecoalf secures ‘green loan’ of seven million euros from Impact Bridge to boost growth

Madrid – Spanish fashion label Ecoalf secured a seven million euro "green loan" from Spanish fund manager Impact Bridge (IB). The capital will be used by the company, founded and led by Javier Goyeneche, to further boost its growth as a global ‘purpose-driven’ brand focused on promoting and leading the fashion industry's shift towards a more...

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Dutch political party says European sustainability rules threaten competitiveness

The Dutch political party, VVD, has sent a strong message to Brussels. On June 12, members of parliament Thom van Campen and Claire Martens-America submitted a motion to the House of Representatives stating that two European directives concerning sustainability hinder European businesses from competing with businesses outside the EU, such as...