Sweaty Betty news and archive

Sweaty Betty hit with second slogan row as small brands call out copying 

Sweaty Betty is facing renewed criticism after a second small business alleged the activewear giant lifted its marketing language, intensifying a debate about big brands drawing “inspiration” from independents, according to a report in The Times. Following last month’s viral complaint from fitness influencer Georgina Cox, leak-proof underwear...

Retail

Sweaty Betty relocates to Victoria Gate as centre ups premium activewear mix

Redical-owned Victoria Leeds has confirmed that premium activewear brand Sweaty Betty will relocate to a new 835 square foot unit in Victoria Gate, reaffirming its 11-year commitment to the shopping centre. The move will showcase Sweaty Betty’s refreshed store concept, defined by brighter colour palettes and an elevated in-store environment...

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Business

Sweaty Betty swings to modest profit in 2024 amid rebranding

Activewear brand Sweaty Betty reported a slight profit of 573,586 pounds during 2024, swinging back to black after previously reporting a loss of 10.55 million pounds in the year prior. In a filing with the UK’s Companies House, the brand, which is owned by Wolverine Worldwide, also reported an EBITDA profit of 10.48 million pounds, up from a...

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Business

Wolverine Worldwide surprises with strong second quarter growth

US footwear and apparel supplier Wolverine World Wide Inc. (Wolverine Worldwide) continued on a growth path in the second quarter of the 2025 financial year. On Wednesday, the group announced surprisingly strong increases in revenue and earnings. In the three months to 28 June, consolidated revenue amounted to 474.2 million dollars. This...

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Business

Sweaty Betty losses widen in FY23 amid reorganisation

Athleisure retailer Sweaty Betty has published its accounts for the year to 31 December 2023, during which the company’s turnover took a significant hit, dropping by 23.5 million pounds, a 14 percent decrease on the year prior. This resulted in a turnover amounting to just under 144.3 million pounds. The company noted that its performance in...

Retail

Sweaty Betty adds two new stores in the US

London-based women’s activewear brand Sweaty Betty has opened two new US stores as it returns to a brick-and-mortar presence in the market. The activewear brand, owned by Wolverine World Wide, Inc., opened stores in Chicago's Southport neighbourhood and Washington, D.C.'s Georgetown area earlier this month. Both feature Sweaty Betty's collection...

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Business

Wolverine Worldwide Q1 revenues drop 34 percent, names new CFO

Wolverine Worldwide revenues of 394.9 million dollars declined 34.1 percent or 34.6 percent on a constant currency basis. Revenues from the ongoing business were down 24.5 percent or 25.1 percent constant currency to 390.8 million dollars. Gross margin for the quarter improved 650 bps to 45.9 percent, while adjusted gross margin improved 250 bps...

Fashion|In Pictures

Merrell and Sweaty Betty collaborate on a hiking collection

Wolverine Worldwide sister brands, outdoor footwear brand Merrell and British activewear retailer Sweaty Betty have joined forces for the first time on an exclusive outdoor hiking capsule collection for women. Launching on March 25 on Merrell’s website and then on Sweaty Betty from April 2, the collaboration is in celebration of “sisterhood...

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Fashion

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...

People

Sweaty Betty names Kerry Williams as chief marketing officer

Sweaty Betty has announced the appointment of Kerry Williams as chief marketing officer (CMO). Williams, the company said in a statement, brings more than 14 years of marketing leadership experience in the sports sector to Sweaty Betty. She most recently served as chief marketing officer of Myzone Group, a connected fitness and wearable tech...

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Business

Sweaty Betty posts full year loss, sales decline 8.5 percent

Sweaty Betty, now part of the Wolverine Worldwide, recorded a sales decline of 15.5 million pounds or 8.5 percent to 167.7 million pounds for the year to January 1, 2023. Accounts filed with the Companies House show that the company made a loss of 4.3 million pounds for the year compared to profit of 11.4 million pounds in the previous year....

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Business

Adidas and Sweaty Betty to join Marks & Spencer’s sportswear offering

Marks & Spencer is expanding on its sports edit, adding sportswear giants Adidas and Sweaty Betty to its curation as part of efforts to bolster its ‘Brands at M&S’ strategy. The duo will also be building on ‘The Sports Edit on M&S’ platform, where the retailer is rapidly increasing its sportswear selection following a strategic investment into...