Swimwear news and archive

Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

Fairs

Optimism at Mare di Moda despite challenges in the industry

After three days dedicated to swimwear, lingerie, and activewear, the 22nd edition of MarediModa concluded yesterday at the iconic Palais des Festivals in Cannes. The event reaffirmed its status as a key meeting point for industry professionals, showcasing the sector's resilience and dynamism while offering optimistic signs for the future. Often...

FashionFeatured

Aesthetics, sustainability and functionality: The keys to success in swimwear fashion

"I’ve been in this business for many years, and I can tell you that if you manage a loss of -6 percent this year, you’re doing incredibly well. The average industry loss is between -25 and -30 percent." With this bold statement, Dutch trend forecaster David Shah opened his seminar on trends set to impact the textile sector —especially in...

Fashion|Interview Featured

Swimwear brand Via di Gioia: ‘As a young woman with a large cup size, you also want a stylish bikini’

It’s time to put a new brand in the spotlight. As temperatures rise and the sun makes more of an appearance, a good bikini is a must-have for any summer wardrobe. But what if most bikini tops aren’t available in your size? Netherlands-based Charlotte van Oorschot experienced the same problem and started her own swimwear brand Via di Gioia as a...

Fashion|In Pictures

Kylie Jenner’s Khy debuts swimwear

Khy, the fashion brand founded by Kylie Jenner in November 2023, has unveiled its debut swimwear range as part of its ‘Vacation Shop’ collection. Swimwear is part of the brand’s eighth drop, which launches exclusively on the brand’s website on July 11 and includes bikinis, one-piece swimsuits and cover-ups. The ‘Vacation Shop’ collection has...

Business|Interview Featured

Ibiza Fashion Festival: The event merging fashion, sustainability and business under the sun

When thinking of the Spanish isle of Ibiza, a contrasting image may be conjured up depending on who you ask. For Karen Windle, however, it is a destination for high-end, sustainable fashion and therefore the perfect location for her annual Ibiza Fashion Festival. First starting out as a regular holiday destination, Ibiza eventually became a...

Fashion|In Pictures

Billie Faiers launches debut swimwear with George at Asda

Supermarket clothing brand George at Asda has unveiled a new swimwear collection with collaborator TV personality Billie Faiers, building on the success of her previous womenswear and children’s collections. The swimwear collection launches on July 4 and has been crafted with Faiers' “individual aesthetic to bring an injection of glamourous...

Fashion|In Pictures

Bare Necessities unveils collaboration with Padma Lakshmi

Lingerie and swim retailer Bare Necessities has unveiled a collaboration with Emmy-nominated producer, best-selling author, and activist Padma Lakshmi designed to empower women “at every stage of life”. The exclusive 19-piece Padma x Bare Necessities collection features lingerie, loungewear, and swimwear that celebrity femininity by blending...

Fashion|In Pictures Featured

Miami Swim Week The Shows: 6 Emerging names that lit up Miami’s runways

Over the course of May 29 to June 2, Miami was inundated with a slew of swimwear-related events, shows and parties, bringing to the city a vast array of established and emerging brands. One of these collective events was Miami Swim Week The Shows, an event owned and managed by the DCSW group. This year, the occasion played host to over 60...

BusinessFeatured

Amid internationalisation and trademark tiffs: Miami heats up as Swim Week returns for its anniversary year

While scorching temperatures may be a permanent fixture in Miami for most of the year, the zeal of the city particularly heats up on the cusp of summer when the annual Miami Swim Week circles back around. Over five days, this year spanning May 29 to June 2, global swimwear brands once again rolled into the ‘Magic City’ to bask in one of the many...

Fashion

Colombiamoda to take on Miami Swim Week

Colombiamoda, Colombia's fashion week, will land in the US and for the first time is to be presented within the framework of Miami Swim Week 2024, according to a press release. Inexmoda, organiser of Colombiamoda, in alliance with Paraiso, will be part of this new edition of the swimwear-centred fashion week, which is held annually in Miami. The...

Business

Decathlon develops recyclable swimwear with Resortecs

French sporting goods chain Decathlon has teamed up with the Belgian textile recycling company Resortecs to develop a recyclable swimwear collection. The collection addresses the main problem with recycling swimwear to date, which has been that swimwear fabrics usually have high elastane content, but elastane cannot yet be separated from the...