Swimwear news and archive

Away That Day teams up with Gigi & Olive to launch bridal swimwear

Luxury sustainable swimwear brand Away That Day has partnered with bridal and gifting brand Gigi & Olive to create an eco-conscious swimwear collection designed for brides-to-be and their bridal parties. The bridal capsule collection combines classic bridal details with Away That Day’s best-selling styles to create “a piece for every bridal...

Retail

Pour Moi launches in selected John Lewis stores

Lingerie, swimwear and nightwear brand Pour Moi is expanding into four John Lewis Stores after launching on JohnLewis.com in December 2024. Pour Moi will stock an assortment of its best-selling lingerie styles, alongside key lines from its swimwear collection at John Lewis stores in Liverpool, Cardiff, Westfield White City London and London...

Fashion|In Pictures

India Hicks launches swimwear collection with Sea Level Australia

British designer and former model India Hicks has unveiled a swimwear collaboration with Sea Level Australia designed to empower “women of all ages”. The 20-piece India Hicks x Sea Level swimwear collection takes inspiration from the iconic allure of the classic Bond girl and features a monochrome palette of black and white, accented with subtle...

Culture|Fashion Featured

Design Museum diving into the history of swimming

London’s Design Museum will celebrate a century of swimming and style with its new ‘Splash!’ exhibition this year, including the iconic red swimsuit worn by actress Pamela Anderson in the US TV series Baywatch. ‘Splash! A Century of Swimming and Style’ will open on March 28 and will explore swimming’s evolution over the past 100 years in its...

PeopleMember

Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

Fairs

Optimism at Mare di Moda despite challenges in the industry

After three days dedicated to swimwear, lingerie, and activewear, the 22nd edition of MarediModa concluded yesterday at the iconic Palais des Festivals in Cannes. The event reaffirmed its status as a key meeting point for industry professionals, showcasing the sector's resilience and dynamism while offering optimistic signs for the future. Often...

FashionFeatured

Aesthetics, sustainability and functionality: The keys to success in swimwear fashion

"I’ve been in this business for many years, and I can tell you that if you manage a loss of -6 percent this year, you’re doing incredibly well. The average industry loss is between -25 and -30 percent." With this bold statement, Dutch trend forecaster David Shah opened his seminar on trends set to impact the textile sector —especially in...

Fashion|Interview Featured

Swimwear brand Via di Gioia: ‘As a young woman with a large cup size, you also want a stylish bikini’

It’s time to put a new brand in the spotlight. As temperatures rise and the sun makes more of an appearance, a good bikini is a must-have for any summer wardrobe. But what if most bikini tops aren’t available in your size? Netherlands-based Charlotte van Oorschot experienced the same problem and started her own swimwear brand Via di Gioia as a...

Fashion|In Pictures

Kylie Jenner’s Khy debuts swimwear

Khy, the fashion brand founded by Kylie Jenner in November 2023, has unveiled its debut swimwear range as part of its ‘Vacation Shop’ collection. Swimwear is part of the brand’s eighth drop, which launches exclusively on the brand’s website on July 11 and includes bikinis, one-piece swimsuits and cover-ups. The ‘Vacation Shop’ collection has...

Business|Interview FeaturedMember

Ibiza Fashion Festival: The event merging fashion, sustainability and business under the sun

When thinking of the Spanish isle of Ibiza, a contrasting image may be conjured up depending on who you ask. For Karen Windle, however, it is a destination for high-end, sustainable fashion and therefore the perfect location for her annual Ibiza Fashion Festival. First starting out as a regular holiday destination, Ibiza eventually became a...

Fashion|In Pictures

Billie Faiers launches debut swimwear with George at Asda

Supermarket clothing brand George at Asda has unveiled a new swimwear collection with collaborator TV personality Billie Faiers, building on the success of her previous womenswear and children’s collections. The swimwear collection launches on July 4 and has been crafted with Faiers' “individual aesthetic to bring an injection of glamourous...

Fashion|In Pictures

Bare Necessities unveils collaboration with Padma Lakshmi

Lingerie and swim retailer Bare Necessities has unveiled a collaboration with Emmy-nominated producer, best-selling author, and activist Padma Lakshmi designed to empower women “at every stage of life”. The exclusive 19-piece Padma x Bare Necessities collection features lingerie, loungewear, and swimwear that celebrity femininity by blending...