Swimwear news and archive

Cupshe unveils collaboration with influencer and reality TV star Kelsey Anderson

Vacation lifestyle brand Cupshe, known for its swimwear and apparel, has unveiled a collaboration with fashion influencer and ‘The Bachelor’ season 28 winner, Kelsey Anderson. The limited-edition ‘Cupshe x Kelsey Anderson: Summer Postcards’ collection will debut in two parts, with the first drop available now and the second launching on May 31....

Fashion

Sheep Inc. launches world's first swim shorts made from 100% natural materials

London-based knitwear brand Sheep Inc. has launched the industry’s first-ever swim shorts to be made entirely from natural materials, the Merino Swim Shorts. Made from 100 percent ZQ-certified Reda Active Merino wool, the swimming shorts are lined with a biodegradable mesh and are completely free from plastics and microplastics, according to a...

Fashion|Exclusive

Exclusive: Paraiso Miami Swim Week gears up for 21st edition amid swimwear showdown

Miami Swim Week is swiftly rolling round, with the Magic City once again deep in preparations for the annual event. Set to take place from May 28 to June 1, 2025, the swim week is preparing for what is to be another scorching pre-summer party, this time with some new additions to the sun soaked agenda. Paraiso Miami Swim Week, one of the leading...

Fashion|In Pictures

River Island launches resort wear in collaboration with Del Maar

British fashion retailer River Island has launched a resort wear collaboration with Latin-Australian brand Del Maar as part of its ‘Behind The Design’ series celebrating independent creatives. The limited-edition River Island x Del Maar collection draws inspiration from the coastal lifestyle embraced on Australian shores and features bold...

Retail

John Lewis to add Tess Daly and Gayle Lawton’s Naia Beach to stores

Naia Beach, a British swimwear brand founded by friends Gayle Lawton and TV personality Tess Daly, is set to make its debut in John Lewis stores throughout the UK. Starting this summer, the label will be sold at six John Lewis stores, including Oxford Street, Peter Jones, High Wycombe Southampton, Leeds and Cheadle. Naia Beach will also be...

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Fairs

Miami Swim Week - The Shows files lawsuit to protect trademark

The DC Swim Week (DCSW) Group, parent company of Miami Swim Week - The Shows, has filed a lawsuit against its competitor, Paraiso Miami Swim Week, as it seeks to protect its claim of the ‘Miami Swim Week’ trademark. The move comes after the Trademark Trial and Appeal Board ruled that DCSW had “improperly registered” the trademark and that its...

Fashion|In Pictures

Away That Day teams up with Gigi & Olive to launch bridal swimwear

Luxury sustainable swimwear brand Away That Day has partnered with bridal and gifting brand Gigi & Olive to create an eco-conscious swimwear collection designed for brides-to-be and their bridal parties. The bridal capsule collection combines classic bridal details with Away That Day’s best-selling styles to create “a piece for every bridal...

Fairs|Exclusive

Paraiso Miami Swim Week secures 'victory' in trademark dispute over event name

Paraiso Miami Swim Week, the leading organiser behind global swimwear show Miami Swim Week, has said that it has secured a “major legal victory” in an ongoing legal dispute over the trademark rights of the ‘Miami Swim Week’ name against another event producer from out of state. According to the event’s parent company, Funkshion Productions, the...

Retail

Pour Moi launches in selected John Lewis stores

Lingerie, swimwear and nightwear brand Pour Moi is expanding into four John Lewis Stores after launching on JohnLewis.com in December 2024. Pour Moi will stock an assortment of its best-selling lingerie styles, alongside key lines from its swimwear collection at John Lewis stores in Liverpool, Cardiff, Westfield White City London and London...

Fashion|In Pictures

India Hicks launches swimwear collection with Sea Level Australia

British designer and former model India Hicks has unveiled a swimwear collaboration with Sea Level Australia designed to empower “women of all ages”. The 20-piece India Hicks x Sea Level swimwear collection takes inspiration from the iconic allure of the classic Bond girl and features a monochrome palette of black and white, accented with subtle...

Featured

Culture|Fashion

Design Museum diving into the history of swimming

London’s Design Museum will celebrate a century of swimming and style with its new ‘Splash!’ exhibition this year, including the iconic red swimsuit worn by actress Pamela Anderson in the US TV series Baywatch. ‘Splash! A Century of Swimming and Style’ will open on March 28 and will explore swimming’s evolution over the past 100 years in its...

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People

Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...