Ted Baker news and archive

Ted Baker launching activewear in November

British brand Ted Baker, part of the Authentic Brands Group portfolio, is launching into activewear, as it continues its evolution into a full lifestyle brand. Ted Baker Sport will launch on November 13 across the UK and Western Europe, offering performance activewear for men and women targeting yoga, training and tennis, as well as wear beyond...

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Ted Baker reportedly eyeing return to UK high streets

Following its descent into administration in 2024, British retailer Ted Baker is reportedly set to return to UK high streets next year. After relaunching its website in the region back in November, the brand is now said to be eyeing a store opening in London, planned for early 2026, according to The Sun. The media outlet said no further details...

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Ted Baker renews licensing deal with KMI Brands

Ted Baker, part of the Authentic Brands Group portfolio, has renewed its global licensing agreement with KMI Brands for its beauty and fragrance offering. KMI Brands, the creator of beauty, fragrance and wellbeing products, has been partnering with Ted Baker for 27 years. The collaboration between the two launched with Ted Baker Skinwear in...

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Unwrapping in 2025 – Fashion giants tackle a challenging market: Acquisition and bankruptcy aftermath

From blocked merger attempts to widescale bankruptcies, 2024 has been somewhat of a rollercoaster for brands across all subcategories. FashionUnited takes a look at what is on the horizon as the biggest stories of this year continue to unfold into 2025. Head-to-head: Fashion giants tackle turbulent market A major merger at Saks and Neiman Marcus...

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Authentic expand Ted Baker in South Africa with Ares Holdings

Authentic Brands Group (Authentic), the global brand development, entertainment and marketing platform, which owns British retailer Ted Baker, has partnered with Ares Holdings, a South African brand distribution company, to expand the brand’s retail footprint in South Africa. In a statement, Authentic said the partnership would strengthen Ted...

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Pace Partnership London to manage Ted Baker's wholesale operations in the UK and Europe

Ted Baker’s wholesale business is being acquired by Pace Partnership London (PPL). New Lobster, the company that manages Ted Baker’s design, development and product innovation, has signed a five-year agreement with PPL to manage its wholesale business in the UK and Europe, a press release said. New Lobster will continue to be responsible for...

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ULAC to manage Ted Baker’s online operations in the UK and Europe

Authentic Brands Group has announced a new partnership with its longstanding partner United Legwear & Apparel (ULAC) to manage the e-commerce operations for Ted Baker in the UK and Europe. Earlier this month, ULAC announced that it would take on Ted Baker's wholesale, concession shops and e-commerce operations in the US and Canada, as well as...

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Ted Baker UK distributor Baird Group in red following strategic review

BMB Clothing Limited, which trades under the name Baird Group, has fallen into the red following a series of store closures, job losses and a licensing sale linked to a wider strategy review. The firm, which oversees the UK formalwear distribution of the recently collapsed British brand Ted Baker, fell into a loss of 9.38 million pounds for the...

Retail

Ted Baker to close all UK stores this week as Frasers talks halt

After a period of reported back-and-forth, it is now believed that talks between Mike Ashley’s Frasers Group and Ted Baker parent company Authentic Brands Group have stalled. The news comes ahead of the imminent closure of Ted Baker’s remaining 31 stores in the UK, which are set to shutter this week. Frasers’ name first came into circulation...

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Frasers Group and Authentic understood to be mulling partnership

British retail giant Frasers Group and global brand operator Authentic Brands Group are believed to be in discussions to establish a potential partnership. The deal could see Frasers become the UK and European operating partner for a number of brands in Authentic’s portfolio, including Reebok and Ted Baker. This is according to Drapers, which...

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Job losses anticipated at Ted Baker Design Group

Another blow seems to be on the horizon for the already struggling Ted Baker. This time, it appears that its global design and innovation hub, the Ted Baker Design Group (TDG), is to face the brunt of job cuts that could impact around 30 roles. The design subsidiary of Ted Baker was established by PDS Limited last year as part of a long-term...

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Ted Baker will not make a fresh start in the Netherlands

The Dutch branch of Ted Baker, trading under the name Ted Baker Netherlands BV, will not continue, according to the first bankruptcy report. The British fashion brand had a flagship store in Amsterdam, a store in Roermond and shop-in-shops in the luxury retailer, Bijenkorf. Ted Baker Netherlands BV went bankrupt due to liquidity problems, with...