Tennis news and archive

On targeting sports culture with Burna Boy partnership

Swiss performance sportswear brand On has announced a multi-year collaboration with music superstar and Afrobeats pioneer Burna Boy, which will fuse sport, culture, and creativity. In a statement, On, which also has a brand partnership with actress Zendaya, said the move advances its vision “to redefine the intersection of performance and...

Fashion|In Pictures

Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

Fashion

ATP ventures into fashion apparel in collaboration with Palmes

Copenhagen-based apparel brand Palmes, which is rooted in tennis culture, has unveiled a collaboration with the Association of Tennis Professionals (ATP), as the governing body of men’s tennis ventures into fashion apparel. The collection, launching ahead of the US Open taking place in Flushing Meadows, New York, offers a limited-edition capsule...

Fashion|In Pictures

The Plaza Hotel unveils Lacoste-themed afternoon tea

French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...

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Fashion

Vuori makes a play for a slice of the tennis market with Jack Draper

California-based performance and lifestyle brand Vuori is looking to expand its reach and take a slice of the tennis market by announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open in New York. In a statement, Vuori said the move would expand its athlete roster, which also includes American football tight end...

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Business

Ellesse is returning to the US market with a new licensing partner

Italian sportswear brand Ellesse, owned by British sports, outdoor and lifestyle group Pentland Brands, is returning to the US with a new licensing agreement, with a focus on the brand’s tennis and ski collections. Pentland Brands has signed a long-term licensing partnership with The Iconic Brand Corporation (TIBC), a new company spearheaded by...

Retail|In Pictures

CLOT opens inaugural 'Country Club' pop-up in London

Hong Kong-based streetwear label CLOT by Edison Chen has opened its first-ever pop-up store in London, merging “sports, style, and community” to coincide with the 2025 Wimbledon Tennis Championships. Located at 13 Bridle Lane in Soho, London, the ‘CLOT Country Club’ pop-up will run until July 13 and draws inspiration from classic country club...

Fashion|In Pictures

Veronica Beard collaborates with sports brand Head

American ready-to-wear and accessories label Veronica Beard has unveiled a limited-edition capsule tennis collection with sportswear brand Head. The capsule line has been designed to combine the best of both brands, offering an elevated and versatile range of women’s tennis and activewear for the “modern athlete and fashion enthusiast alike.”...

Fashion

Psycho Bunny builds on its tennis presence via a multi-year partnership with Andy Roddick

Montreal-based menswear brand Psycho Bunny has signed a multi-year global partnership deal with former world No. 1 and US Open champion Andy Roddick as a brand ambassador. The move sees Psycho Bunny continuing to build its presence within the sport, and comes months after the brand signed Australian-born tennis player Alexei Popyrin as its first...

Fashion

Polaroid Eyewear partners with the ATP tennis tour

Polaroid Eyewear, part of the Safilo Group, has become the official eyewear partner for the ATP Tour, the tennis tour for men to expand its global footprint. As part of the partnership, Polaroid Eyewear will host brand activations at a selection of ATP Tour events, including the Mutua Madrid Open, the Internazionali BNL d’Italia and the Swedish...

Fashion

Wilson launches first women's-only tennis shoe

US-based Wilson Sporting Goods, known for manufacturing high-performance sports equipment, apparel, footwear and accessories, has launched its first tennis shoe built exclusively for women. The ‘Intrigue’ tennis shoe has been developed in close collaboration with Wilson athlete and tennis player Marta Kostyuk to offer a sneaker to be responsive,...

Fashion

Psycho Bunny continues tennis push with Alexei Popyrin

Montreal-based premium menswear brand Psycho Bunny has announced a multi-year global partnership deal with Australian-born rising tennis player Alexei Popyrin to mark the brand’s first on-court tennis ambassador. The move comes less than a year after Psycho Bunny became the official apparel sponsor of Tennis Canada, which featured high-profile...