Tennis news and archive

Ellesse is returning to the US market with a new licensing partner

Italian sportswear brand Ellesse, owned by British sports, outdoor and lifestyle group Pentland Brands, is returning to the US with a new licensing agreement, with a focus on the brand’s tennis and ski collections. Pentland Brands has signed a long-term licensing partnership with The Iconic Brand Corporation (TIBC), a new company spearheaded by...

Retail|In Pictures

CLOT opens inaugural 'Country Club' pop-up in London

Hong Kong-based streetwear label CLOT by Edison Chen has opened its first-ever pop-up store in London, merging “sports, style, and community” to coincide with the 2025 Wimbledon Tennis Championships. Located at 13 Bridle Lane in Soho, London, the ‘CLOT Country Club’ pop-up will run until July 13 and draws inspiration from classic country club...

Fashion|In Pictures

Veronica Beard collaborates with sports brand Head

American ready-to-wear and accessories label Veronica Beard has unveiled a limited-edition capsule tennis collection with sportswear brand Head. The capsule line has been designed to combine the best of both brands, offering an elevated and versatile range of women’s tennis and activewear for the “modern athlete and fashion enthusiast alike.”...

Fashion

Psycho Bunny builds on its tennis presence via a multi-year partnership with Andy Roddick

Montreal-based menswear brand Psycho Bunny has signed a multi-year global partnership deal with former world No. 1 and US Open champion Andy Roddick as a brand ambassador. The move sees Psycho Bunny continuing to build its presence within the sport, and comes months after the brand signed Australian-born tennis player Alexei Popyrin as its first...

Fashion

Polaroid Eyewear partners with the ATP tennis tour

Polaroid Eyewear, part of the Safilo Group, has become the official eyewear partner for the ATP Tour, the tennis tour for men to expand its global footprint. As part of the partnership, Polaroid Eyewear will host brand activations at a selection of ATP Tour events, including the Mutua Madrid Open, the Internazionali BNL d’Italia and the Swedish...

Fashion

Wilson launches first women's-only tennis shoe

US-based Wilson Sporting Goods, known for manufacturing high-performance sports equipment, apparel, footwear and accessories, has launched its first tennis shoe built exclusively for women. The ‘Intrigue’ tennis shoe has been developed in close collaboration with Wilson athlete and tennis player Marta Kostyuk to offer a sneaker to be responsive,...

Fashion

Psycho Bunny continues tennis push with Alexei Popyrin

Montreal-based premium menswear brand Psycho Bunny has announced a multi-year global partnership deal with Australian-born rising tennis player Alexei Popyrin to mark the brand’s first on-court tennis ambassador. The move comes less than a year after Psycho Bunny became the official apparel sponsor of Tennis Canada, which featured high-profile...

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Fashion|Marketing

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion|Beauty

E.l.f Beauty to sponsor the Billie Jean King Cup

Beauty brand E.l.f has signed a multi-year global partnership to sponsor the Billie Jean King Cup by Gainbridge (BJKC) tennis tournament, the world’s largest annual international team competition in women’s sports. The tournament dubbed the women’s World Cup of tennis, will host its finals in Málaga, Spain, from November 13 to 20, and E.l.f....

Fashion|In Pictures

Aperol launches tennis capsule collection

Aperol, the iconic aperitif known for its bright orange hue, has unveiled a tennis capsule collection to celebrate its return as an official partner of the US Open tennis championship in New York City for a second year. As well as having a branded indoor-outdoor patio space, located off the grounds' primary esplanade, just east of the main...

Fashion|In Pictures

Pharrell Williams’ Humanrace brand teams up with Evian

Pharrell Williams and his fashion and lifestyle brand Humanrace have partnered with water brand Evian to launch an exclusive limited-edition tennis-inspired apparel collection. The collaboration comes ahead of the US Open tennis tournament, which kicks off in New York on August 26, where Evian has been the official water sponsor for more than...

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Fashion|In Pictures

On unveils tennis collaboration with Beams

Swiss performance sportswear brand On is continuing its push into the tennis market by creating a tennis lifestyle collection in collaboration with Japanese lifestyle brand Beams. The tennis-inspired athleisure capsule collection has been designed to bridge the gap between on-court performance and off-court style, offering apparel, including a...