The Shirt Dandy news and archive

Made-to-measure suits for men come to Austria with Sartoria Vienna

Two year ago, Fashion United portrayed The Shirt Dandy, an Austrian company that makes customised shirts for men in India. Now, founder and entrepreneur Thomas Hebenstreit has taken the next step in reshaping the made-to-measure industry and has launched a new European label, Sartoria Vienna. It is geared for the European premium market and...

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Business

The Shirt Dandy adds new AI functions in collab with Tailoor by Successori Reda

The Shirt Dandy, the Viennese start-up that manufactures customised shirts for men in India, has deepened its strategic partnership with Tailoor. Tailoor is the software arm of Italian wool mill Successori Reda S.p.A, an AI-driven phygital platform. The collaboration aims to bring innovative AI capabilities to the Indian market. Reda and Tailoor...

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Business

The Shirt Dandy relaunches website and AI-powered 3D configurator

The Shirt Dandy, the Austrian start-up that produces customised shirts for men in India, is starting the new year with a newly launched website and an AI-powered 3D configurator that makes customisation of shirts easy. After customers have determined the fabric of their shirt according to their preference for material, season, fineness and...

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Business|Interview

European start-up offers customised shirts for the Indian market

Over 1.4 billion people, a growing middle class with rising disposable income. India, the world's largest democracy, attracts many investors because of its large market size, especially when it comes to clothing. But much of the sector is unorganised, the infrastructure leaves a lot to be desired, and even the smallest task can take time… The...