The Smiley Company news and archive

Smiley Originals launches Future Creators Fund

Smiley Originals has launched its first bi-annual Future Creators Fund to support designers in their sustainability journey at major fashion weeks this season. The 500,000-pound fund and mentorship scheme was born out of Smiley Originals ‘Future Positive’ sustainability initiative and is linked to its partnership with the United Nations to...

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Smiley celebrates 50th anniversary with capsule collection curated by Sarah Andelman

The Smiley Company, the fashion and lifestyle brand known its iconic smiley logo, is launching an exclusive capsule collection featuring more than 50 brand collaborations curated by Sarah Andelman, co-founder of Parisian concept store Colette for 50th anniversary. Smiley, which has previously partnered with fashion names including Moschino,...

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Luke 1977 unveils capsule line with Smiley

British contemporary menswear brand Luke 1977 has collaborated with The Smiley Company on a capsule collection for spring/summer 2020, launching May next year. The capsule collection is based on Luke 1977's and Smiley's affiliation with the UK music and rave scene and consists of a range of T-shirt’s, bucket hats and towels. Commenting on the...