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Trademark news and archive

How to avoid a sad beige ending: Lessons drawn from the 'Sad Beige Influencer' case

How can a trailblazer influencer protect themselves from others who mimic their style to unfair commercial advantage? A short, sharp answer is to build a ‘brand’, not just an ‘aesthetic’. Vague claims and vanilla imagery don’t stand up in court. To be effectively enforced, intellectual property needs to be concrete, specific, and original –...

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MN Inter-Fashion acquires trademark rights to Ventile

Tokyo-based MN Inter-Fashion Ltd, which procures and sells high-performance materials, textiles, apparel and fashion accessories, has acquired the trademark rights to the global high-performance weather-resistant cotton fabric brand Ventile. In a statement, MN Inter-Fashion said acquiring Ventile would expand its high-performance textile...

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Premier Brands Group faces legal dispute from Levi’s over ‘counterfeit trafficking’

Denim brand Levi Strauss & Co. has filed a legal complaint against Premier Brands Group (PBG) in which it claims the New York-based firm had carried out a “large-scale counterfeit trafficking operation” that infringed on its trademarks. In a filing with the California Northern District Court (case number 3:25-cv-03863), seen and initially...

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Fairs

Miami Swim Week - The Shows files lawsuit to protect trademark

The DC Swim Week (DCSW) Group, parent company of Miami Swim Week - The Shows, has filed a lawsuit against its competitor, Paraiso Miami Swim Week, as it seeks to protect its claim of the ‘Miami Swim Week’ trademark. The move comes after the Trademark Trial and Appeal Board ruled that DCSW had “improperly registered” the trademark and that its...

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Paraiso Miami Swim Week secures 'victory' in trademark dispute over event name

Paraiso Miami Swim Week, the leading organiser behind global swimwear show Miami Swim Week, has said that it has secured a “major legal victory” in an ongoing legal dispute over the trademark rights of the ‘Miami Swim Week’ name against another event producer from out of state. According to the event’s parent company, Funkshion Productions, the...

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Superdry and Manchester City reach settlement over trademark dispute

Manchester City is believed to have reached a settlement agreement with British label Superdry, which had claimed the football club’s sponsorship deal with Japanese beer brand Asahi Super ‘Dry’ infringed on trademark rights. The case will therefore no longer go to London’s High Court, where it was due for trial on Tuesday. This is according to...

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Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers Brands, the US parent company of footwear brand Ugg, which holds exclusive sales rights for Ugg footwear in more than 130 countries. The Ugg Since 1974 name will no longer be used outside of Australia and New Zealand. In...

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Puma files lawsuit over tiger logo of Tiger Woods' clothing and sneaker brand Sun Day Red

Footwear giant Puma has filed a lawsuit against Sun Day Red, Tiger Woods' clothing and sneaker brand, according to a filing with the US Patent and Trademark Office. The company has filed a motion to block Sun Day Red from using its tiger logo. The German sneaker and apparel company says the brand's logo, an abstract tiger motif, is too similar...

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Skechers wins patent case against L.L. Bean

American companies Skechers USA Inc. and L.L. Bean have reached a settlement in a patent lawsuit. Under a court order issued on December 26, 2024 by Judge Margaret Garnett of the US District Court for the Southern District of New York, L.L. Bean has agreed to cease and desist from manufacturing, importing and selling a line of shoes that...

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Fashion

Levi’s defends iconic tab trademark in legal battle with Philipp Plein

Levi Strauss & Co., the denim giant, has long safeguarded its trademarks with the fervour of a company that understands the vital role of intellectual property in fashion. Now, the company has launched a case against Philipp Plein, alleging that the designer's use of a tab on garments infringes on Levi’s iconic and trademarked label, which has...

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What to know when using your name for your brand

When creating a new business or brand, one of the many issues to be considered is what to call it. For a designer, the most obvious naming choice is to use their own name, or a variant of their own name. It is common practice within the fashion and cosmetics industries for a designer or founder to name the brand after themself, and there can be...

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Birkenstock loses lawsuit against Aldi over sandal design

Shoe manufacturer Birkenstock has lost an appeal in its dispute with Aldi over the design of a sandal from the supermarket chain's range. The Bavarian Supreme Court in Munich today confirmed the lower court's earlier verdict, a spokesman said. The case involved a sandal with a large buckle, for which Birkenstock's complaint was dismissed. The...