Trends news and archive

Euromonitor: Key consumer trends for 2026

As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...

Featured

Fashion

No wash, no filter: Gen Z’s raw and real denim fix

A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...

Fairs

Beauty, guest designer and 'Motion': what Pitti Uomo 109 has to offer

Following Pitti Immagine's announcement of Soshi Otsuki and Hed Mayner as the first guest designers for Pitti Uomo, the trade fair organiser is now revealing the special project and further plans for the upcoming January edition. The trade fair will take place from January 13 to 16 at the Fortezza da Basso in Florence. During the 109th edition...

Fashion

Eyewear trends: Most fashionable styles for SS26

The spring/summer 2026 shows confirmed the creative power of sunglasses and opticals. The accessory has once again become the perfect canvas for personal expression, bringing a wide range of influences. From futuristic shapes and 70s accents to high-tech styles and “look-at-me” models, here are the five most creative eyewear styles for the...

Fashion

Suede returns as Europe’s material of the moment

Fashion, no longer defined by seasonal rhythms, is now moving at algorithmic speed. Trend volatility has become the new constant, and according to Heuritech’s Monthly Fashion Update: Key Growing Trends, suede has re-emerged as the material du jour, registering the sharpest month-to-month growth across multiple categories this autumn. In the...

Video

Video: Milan fashion week SS26 top 10 Spring/Summer trends

This captivating video delves into the most significant fashion trends unveiled at Milan Fashion Week 2026, offering an in-depth look at the top 10 Spring/Summer 2026 trends poised to shape and define the upcoming season. From the opulent collections of established luxury brands to the innovative creations of avant-garde and emerging designers,...

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Fashion|In Pictures

SPFW N60 celebrates 30 years by championing Brazilian identity

On October 20, the 30th anniversary edition of São Paulo Fashion Week (SPFW) concluded with the Lino Villaventura show at the Pavilhão das Culturas Brasileiras in Ibirapuera Park, São Paulo. The venue, nicknamed PACUBRA, shared the spotlight with the Iguatemi Shopping theatre and several historic locations. These included the Mário de Andrade...

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Fashion

Trends 2027: David Shah decodes the five key signals set to transform textiles

From October 22 to 24, 2025, the Palais des Festivals in Cannes hosts Mare di Moda, the leading European trade show for beachwear, lingerie and athleisure fabrics. Each year, this event attracts some of the continent's most innovative designers, manufacturers and design studios. Beyond the swimwear and innovative fibres, Mare di Moda also...

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Fashion

Between upheaval and familiarity: 10 Key trends for SS26

The word “historic” was so prevalent this season that it almost felt like an unofficial headline hovering over the spring/summer 2026 collections. This was certainly justified, as a major reshuffle took place in the highest echelons of the fashion world. A total of 14 designers presented their debut collections as newly appointed creative...

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Fashion

Shanghai Fashion Week SS26: Nostalgia, tradition and play on archetypes

A sense of nostalgia hung over the Shanghai fashion shows for the past two weeks. Designers often sought inspiration in the past, from the glamorous 1920s to deep-rooted Chinese aesthetics. They did not shy away from embellishments, exploring archetypes and connections to ballet and running. Nostalgia in muted colours Floral motifs and muted...

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Fashion

Gucci tops inaugural Cultural Currency Index

Italian fashion house Gucci has topped the first-ever Cultural Currency Index (CCI), a new social-first data-based model created to quantify how cultural engagement translates into measurable market momentum. The index from Annex, the analytics-driven brand consultancy co-founded by Miah Sullivan, former global chief marketing officer and...

Fashion|In Pictures

Spotted on the catwalk: The WGSN spring/summer 2027 colours

From eye-catching royal blue and bold orange to softer shades like lilac pink, light green-infused khaki, and earthy brown with a subtle pink hue — WGSN’s and Coloro’ s spring/summer 2027 colour palette is already making waves on the catwalks. The five trend-defining trend tones, selected in collaboration with Coloro, are being embraced by...