Trends news and archive

Women in ties return as feminism faces pushback

Nicole Kidman, Demi Moore, Bella Hadid, Oprah Winfrey: women entertainers and models are reviving the necktie, a symbol of male power, at a time when feminism is under attack. Whether paired with a trouser suit, like Nicole Kidman in February 2025 at the Critics Choice Awards ceremony, or with a black dress and a sheer shirt, like Demi Moore...

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Lidewij Edelkoort: How food shapes colour and fashion for SS27

“Doing this work is becoming more and more difficult, almost every day,” Lidewij Edelkoort starts on stage during her SS27 trend seminar at Modefabriek, referring to the impact of global uncertainty. “But we keep trying to make sense of things, of the world and our profession. We need to continue. Nothing is lost yet. I absolutely still believe...

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FW26 accessories trend predictions: Big faux fur, multi-belt styling and more

Business in the global accessory markets is booming, namely in handbags, belts, scarves, hats and jewelry. Several factors are pushing these categories upwards. These include the expansion of e-commerce and the impact of social media and influencer culture. Accessories are benefiting disproportionately because they are less expensive than full...

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Spring/summer 2027 trends seen at Milano Unica

The trends for the spring/summer 2027 season showcased at Milano Unica, a trade fair that recently concluded in Milan, are led by the Natural and Shadow concepts. The Sun theme stands out for a broader and more detailed selection. It maintains strong consistency with the imagery and needs of the summer season. The next edition of Milano Unica is...

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4 SS27 fashion trends that help consumers resist unrest and AI

Starting a new year with fresh inspiration is always a positive beginning. Trend forecaster Christine Boland provided just that with her forecast for spring/summer 2027. She identified four key movements, and FashionUnited presents the highlights. Following dynamics: weightless volume, abundant pleats and ‘nothing stiff’ Boland always frames her...

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Cultural shifts shaping Fall Winter 26/27 footwear

As we look toward Fall Winter 2026/27, in response to evolving consumer needs and broader cultural movements, four distinct footwear shifts emerge. These directions blend intentional design with emotional resonance, offering footwear that honors both mindful practices and heritage traditions while addressing new forms of individual expression....

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Street style focus AW26: Calm returns to the streets of Milan

Following the Pitti Uomo menswear trade fair, which not only kicked off the new season but also showcased the latest visitor looks, all eyes are now on the streets of Milan. In the Italian fashion capital, the focus is on an understated look, playing more with details like a striking tie or unique buttons. Double-breasted Double-breasted jackets...

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Imperfect, transformative and full of illusions: Menswear trends from Milan

Milan Fashion Week for the autumn/winter 2026 season did not feature a packed schedule. Few major names presented their collections in the fashion capital. Nevertheless, there were several fashion highlights that explored themes of change and transformation. Here is an overview of the latest trends from Milan. Imperfect Domenico Orefice, Prada...

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Milan menswear shows add bling with brooches

Long reserved for women or military dress, brooches adorned men's chests during Milan Fashion Week, a throwback to a bygone era but with jewellery now signalling individuality, not just status. From huge flowers or watch brooches at Dolce & Gabbana to pins at Armani, the bling passed from hands to jackets during the fall/winter 2026/2027 shows...

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Call for transparency, archival references and co-ed formulas at Milan Fashion Week

Milan Men’s Fashion Week, showcasing autumn/winter 2026–27 collections, concluded today with digital presentations as the city shifts focus to women’s fashion week, scheduled for February 24–March 2. The season delivered solid, well-executed collections, though few breakthroughs. Designers largely turned to brand archives, refining established...

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12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

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Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...