True Fit news and archive

Princess Polly partners with True Fit for size and fit recommendations

Australian-born fashion brand Princess Polly is teaming up with AI platform True Fit, which decodes size and fit for consumers and fashion retailers, to offer AI-powered size and fit recommendations to shoppers across its collections. Princess Polly offers on-trend fashion for shoppers in the UK, the US, and its home country of Australia, and...

People

True Fit names new chief revenue officer

True Fit, the fit personalisation platform for fashion retailers, has named former Snap Inc. and Bazaarvoice executive Rob Weaver as its new chief revenue officer. Weaver, described by True Fit as an experienced go-to-market executive, will join its executive team and will lead the platform’s ambitious growth trajectory across the US, UK and...

Business

True Fit extends partnership with Google Cloud

Personalisation platform TrueFit has announced the extension of its strategic partnership with Google Cloud, which will see it establish stronger integrations of its BigQuery services. It comes as TrueFit looks to optimise how it serves and shares the data from its fashion dataset Fashion Genome with its brand partners. Currently, the service...

Retail

The Very Group partners with True Fit to offer personalised size and fit

The Very Group has revealed a new partnership with True Fit that will see it provide customers with personalised size and fit guidance across its 300 brands. The retail group, which operates online e-commerce platform Very.co.uk, said it hopes to give customers “greater confidence in choosing the right size and fit” through the implementation,...

People

True Fit names chief technology officer to scale growth plans

True Fit, the platform for apparel and footwear retailers to optimise fit guidance, has strengthened its executive team with two strategic hires to underpin scaling growth, appointing Raj Chandrasekaran as its new chief technology officer and data privacy expert Tracy Gray as general counsel. Former eBay, OpenTable, and Roku executive Raj...

People

True Fit names Sarah Curran-Usher as managing director

True Fit, the data-driven personalisation platform for footwear and apparel retailers, has confirmed that My-Wardrobe founder and French Connection non-executive director Sarah Curran-Usher has joined as its managing director, EMEA. Curran-Usher, who joined True Fit in March as a retail advisor, has been named the brand’s managing director to...