Tweens news and archive

John Lewis launches first ‘tweens’ fashion collection

Department store retailer John Lewis is expanding its childrenswear offering with its first ‘tweens’ collection as it looks to “significantly grow its share” of the children’s fashion business in the UK. In a statement, John Lewis said that the new children’s collection will feature more than 2,100 more lines, including its own-label ‘tween’...

Fashion

Stitch Fix launches new tweens fashion line

Ahead of the back-to-school season, Stitch Fix has launched its first exclusive fashion brand dedicated to serving tweens, 'The Commons'. The 150-piece tweens collection will be available exclusively through Stitch Fix Kids and has been created in response to a 45 percent increase in client requests for products that serve the tween age...

BusinessFeatured

Victoria's Secret launches inclusive digital-only brand aimed at Tweens

Victoria’s Secret has launched a digital-only brand aimed at Tweens. Called Happy Nation, the collection features sweats, swimwear, underwear and body care in gender neutral product categories. The new line is marketed as a judgment free community for tweens aged 8-13 and is size inclusive. In a press release Victoria’s Secret & Co. (VSCO) said...