Twitter news and archive

Meta's Threads platform finally launches in the EU

Meta's social media app Threads has finally launched in the European Union after a delay of five months since its release in other regions. The app, initially positioned as a competitor to Elon Musk's X (formerly Twitter), gained significant attention but was withheld in the EU due to the region's stringent data and big tech regulations. Mark...

Fashion

X announces content and commerce deal with Paris Hilton

X, formerly known as Twitter, has revealed its plans to host a livestream shopping event, marking an initial partnership with Paris Hilton for content and commerce services. This feature will enable users to simultaneously watch livestreamed videos, engage in chat discussions, and shop while also participating in Spaces. In her announcement...

Fashion

After a bumper launch, Threads loses half its users

Users and businesses were quick to sign up to Meta’s much-hyped Twitter-esque platform, but in a call to employees CEO Mark Zuckerberg acknowledged half of its 100 million signups may have already left. Teething issues such as which content is displayed and limited functionalities, have been ardent criticisms of its users. Mr Zuckerberg said the...

Business

Elon Musk reveals Twitter rebrand, platform to be AI-powered

Billionaire businessman Elon Musk has unveiled the rebranding of his social media platform Twitter as he looks to steer it towards what he has dubbed “the everything app”. On the platform, Musk posted an image of the company’s new logo, a large X, which had been beamed onto its headquarters. Another image depicting a similar sight was also...

Business

Threads, Meta's new social media platform, surpasses 100 million users in record time

Threads, the latest social media platform and Twitter competitor from Meta, has amassed over 100 million users in less than five days, surpassing the previous record held by Open AI's ChatGPT app, according to reports by the BBC. The platform, positioned as an app for sharing text updates and engaging in public conversations, achieved this...

Business

Threads, Meta's social media platform to rival Twitter, is going live

Meta, the parent company behind Instagram and Facebook, is set to launch its new app called Threads this week, which aims to compete with Twitter. The app, available for pre-order on the U.S. Apple App Store, will be integrated with Instagram and features a text-based conversation platform resembling Twitter's dashboard. The app has not yet...

Business

Meta to develop new social media platform to rival Twitter

Meta, the parent company of Facebook and Instagram, is planning to develop a text-based social network to rival Twitter. The BBC reported the platform aims to allow users to follow accounts from Instagram, Meta's image-sharing app, and potentially import followers from decentralised platforms like Mastodon. Meta's chief product officer confirmed...

Business

Elon Musk names new CEO of Twitter

Controversial businessman Elon Musk has announced the appointment of a new chief executive officer for social media platform Twitter. In a post on the site, Musk said Linda Yaccarino would be stepping into the position, with a primary focus on business operations. Meanwhile, Musk himself will focus on product design and new technology,...

Fashion

Twitter launches new verification badge for businesses

This week Twitter relaunched its paid for verification service, identifiable via its infamous tick marks, for monthly fees costing 8-11 dollars per month. Newly introduced are gold ticks for businesses, which can already by seen on company profiles such as LVMH, Kering, Stella McCartney, Valentino and H&M. Notable individuals and companies who...

FashionFeatured

Balenciaga quits Twitter, will other brands follow?

Balenciaga has deactivated its Twitter account, losing one million followers should it be permanently deleted. The Paris-based luxury house did not explain its exit from the troubled social media channel, but the platform’s woes under new owner Elon Musk are thought to be the reason. In recent days large numbers of users have left the platform,...

Business

L’Oréal denies advertising suspension on Twitter following Musk’s takeover

L’Oréal has denied that it had suspended advertising on Twitter after reports had said the beauty giant had removed its spending following Elon Musk’s takeover of the social media platform. Initially reported by the Financial Times (FT), L’Oréal was said to be one of a number of companies that had grown “nervous” about the possibility of...

Business

Elon Musk begins Twitter takeover with plan to cut 25 percent of staff

Days after the completion of his Twitter acquisition, billionaire businessman Elon Musk has already begun to implement his takeover strategy, which reportedly includes the plan to fire a quarter of the platform’s employees. The announcement follows a report by CNBC on October 27 where sources for the publication said Twitter’s chief executive...