Universal Standard news and archive

A Plus Market for a New Generation of Retailing

As the body positivity movement continues to gain momentum, brands are embracing size inclusivity to offer products and styles that fully fit the needs of their customers. Concerns with lack of assortment, improper fit, and body shaming that have been voiced by customers over the years are finally being met with innovations and systematic...

Retail

Universal Standard runs denim drive for Cyber Monday

As retailers take part in Black Friday and Cyber Monday discounting to start the holiday shopping season, Universal Standard has taken a different approach. The size inclusive womenswear brand is asking customers to donate denim for recycling in return for discounts on new merchandise. Universal Standard is offering its best-selling denim styles...

Fashion

Adidas launches inclusive collection with Universal Standard

American clothing label Universal Standard, a brand focusing on creating clothing for women of all sizes, is teaming up with activewear brand Adidas to create a collection of inclusive and fashionable performance wear. The tk-piece collaboration includes pieces like a hooded sweatshirt, tank top, crop mesh tee, shorts, and more that range from...

FashionFeatured

Rodarte launches size-inclusive collection

Luxury fashion house Rodarte has teamed up with Universal Standard on a size-inclusive ready-to-wear collection for women in US sizes 00-40, bridging the gap between high fashion and elevated essentials for women of all sizes. The capsule collection combines Universal Standard’s commitment to fit and quality with Rodarte’s imaginative, dramatic,...