VF Corporation news and archive

VF Corporation CEO outlines strategy for brand revival and AI integration

In a Keynote Interview at the World Retail Congress (WRC), Bracken Darrell, CEO of VF Corporation, detailed the strategic levers currently being pulled to return the global apparel giant to sustainable growth. Speaking on the final day of the summit in Berlin, Darrell emphasised that while financial metrics like revenue growth remain the...

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Timberland relocates in Berlin: new store opens on 'Unter den Linden'

Timberland has opened its new store at the prestigious address of Unter den Linden 16 in Berlin. The new retail space covers approximately 141.5 square metres and replaces the previous location on Friedrichstraße, which closed on March 14. The entire team has already moved to the new location, the brand, which is part of the US fashion group VF...

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The North Face brand president to step down

Caroline Brown, the global brand president of The North Face, is due to step down at the end of March after nearly two years in the position. Brown had first joined the brand’s parent company VF Corporation in 2024, initially as a member of the conglomerate’s board of directors before becoming part of its global leadership team. Her departure...

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The North Face and Timberland drive VF Corporation's Q3 growth

US apparel group VF Corporation has once again exceeded expectations in the third quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in revenue and profit, according to the latest results presented by the company on Wednesday. In the three months to December...

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VF Corp’s UK and Ireland arm faces job losses as yearly profit slips

US fashion group VF Corporation has cut almost 100 jobs across its UK and Ireland business as turnover and profit slipped over the year to March 31, 2025. According to a filing with the UK’s Companies House, the company’s Northern European division saw its employee numbers drop from 709 in the year prior to 623. FashionUnited has contacted VF...

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VF Corporation exceeds expectations in second quarter

US apparel group VF Corporation exceeded market expectations in the second quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in sales and profit. This was revealed in the latest results, which the company presented on Tuesday. CEO Bracken Darrell was pleased...

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On the back of closing 140 stores: Vans undergoes transformation

As part of its Q1 earnings release, VF Corp announced major changes for Vans, on the back of reporting a 14 percent decline in revenue for the footwear brand. Despite this, president, CEO and director of the clothing conglomerate, Bracken Darrell, remained optimistic in VF’s earnings call with investors, stating “we’re seeing some bright spots”....

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VF Corporation surpasses expectations in Q1

US clothing group VF Corporation exceeded its own expectations in the first quarter (Q1) of the 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland reported on Wednesday that it had stabilised revenue and significantly reduced its losses. In the opening quarter, which ended in June, group revenue from...

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Former Yoox MD appointed brand president at VF’s Naparijri

Valentina Visconti Prasca, the former managing director of Yoox worldwide, has been named brand president of Napapijri, an Italian brand under the umbrella of fashion conglomerate VF Corp. Prasca’s appointment was confirmed by the company to WWD, to which the new Napaprijri head said: “Becoming part of a group with a powerful portfolio of ionic...

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North Face enhances UK repair services with Prolong partnership

Outdoor brand The North Face is partnering with aftersales technology firm Prolong to scale its product repair services across the UK. This initiative, in collaboration with their existing care and repair provider ACS Clothing Ltd, focuses on creating a more digital and customer-friendly post-purchase experience. The new system aims to simplify...

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VF Corporation's turnaround: Lower costs offset sales decline

The US apparel group VF Corporation experienced a decline in turnover in the 2024/25 financial year. At the same time, the parent company of brands such as The North Face, Vans and Timberland was able to significantly reduce its loss thanks to extensive cost-cutting measures. This is according to current results presented by the company on...

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Despite positive Q3, VF's Q4 outlook and dividend cut raise concerns

VF Corporation’s third quarter revenue was 2.8 billion dollars, up 2 percent driven by contributions from growth across regions with global strength at The North Face and Timberland brands, while Vans showcased a sequential improvement. The financial results for its third quarter fiscal 2025 ended December 28, 2024, were published today. VF’s...