Virtual Clothing Try-On news and archive

Bershka leverages 3DLook virtual try-on to boost online sales

Bershka has unveiled a new partnership with 3DLook, a leader among AI-first mobile body measuring and virtual fitting technology, to enhance its online shopping experience. Through the strategic partnership, the Inditex owned brand is set to leverage 3DLook's virtual fitting room solution Yourfit, thereby removing the fit and sizing guesswork...

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Business

John Lewis pilots virtual try-on for rental offering

British department store John Lewis has introduced a virtual try-on feature for its fashion rental offering as it looks to elevate consumer shopping experiences. The technology, operated by Zyler, will allow shoppers to visualise an outfit prior to their purchase via an immersive setting on the John Lewis Rental platform. The trial can be viewed...

Fashion

Zalando pilots virtual fitting room in 25 markets

European fashion e-tailer Zalando is rolling out its virtual fitting room pilot to customers in its 25 markets, including the UK, Ireland, France, Netherlands, and Germany. The virtual fitting room experience is part of Zalando’s efforts to double down on size and fit and will allow customers to create a 3D avatar by entering their height,...