Virtual Fashion news and archive

DKNY launches exclusive ‘Heart of New York’ virtual products on Roblox

DKNY has launched an exclusive collection of virtual products on Roblox, as the brand appeals to a broader global audience of gamers and fashion lovers. An immersive platform with more than 70 million daily active users, DKNY's entry to Roblox is part of a wider launch driven by in-game retailer Dubit. Partnering with Dubit, who previously...

FashionFeatured

Nike unveils first virtual sneaker release with RTFKT

Nike has unveiled its first virtual sneaker since acquiring RTFKT in late 2021, the digital fashion brand that merges culture and gaming with next generation collectibles. The Nike CryptoKicks were introduced as the future of sneakers, powered by Skin Vial tech, which allows for multiple iterations of the same shoe. The first design released is...

Business

Virtual Fashion Platform Rtfkt Raises 8 Million dollars: 'People Spend More Time in the Virtual World'

Platform for virtual fashion Rtfkt has raised a total amount of 8 million dollars (converted 6.7 million euros) in an investment round, according to a press release in the hands of Business of Fashion. The investment is intended to expand the team and further expand the online platform, Business of Fashion writes. Rtfkt specializes in virtual...