Visual Merchandising news and archive

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

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Fashion

Fortnum’s leads the business of holiday windows in London

In the context of tight consumer sentiment and considerable cost pressure in fashion and luxury retail this year, one category of investment that continues to command attention is the annual Christmas window display. For those of us operating in the design-driven intersection of fashion, lifestyle and retail activation, London’s flagship stores...

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Retail

Less is more, the new retail concept promoting minimal merchandise

One of the latest trends in retail flies in the face of everything we had come to understand about the merchandising assortment in our favorite stores. Less is more. This alternative retail experience is designed to place people not products at its center with a particular focus on the younger customer. Could this signal the end of the...

FashionPartner Content

Christine Boland Live@Lunch inspiration intermezzo: Interior and Colours special

Over your lunch break, get to know everything about the trends in interior (including visual merchandising) and colour for the coming year. Sounds great, right? Tune in at Christine Boland’s recurrent Live@Lunch inspiration intermezzos and - in a short but very inspiring 30 minute session - the renowned trend analyst will provide you with just...