WeChat news and archive

Chanel was most active luxury brand on China’s WeChat in 2022

By the end of 2022, Chinese social media platform WeChat had garnered around 1.31 billion monthly users, according to Statista. A figure that came surprisingly close to the country’s 1.4 billion population, putting a definitive spotlight on the app’s expansive user base. Its presence in the region means it is an important site for brands,...

Business

John Smedley targets Chinese market

Knitwear brand John Smedley is launching a suite of digital activities in mainland China to drive the brand forward in what it calls “the world’s largest market”. The move will see the brand launching an e-commerce mini programme shop on WeChat, making the brand’s luxury merino wool and cotton knitwear more accessible to Chinese consumers. John...

Business

US cites China's AliExpress, WeChat for selling counterfeit goods

Washington - Chinese e-commerce sites AliExpress and WeChat were added to the US government's list of "notorious" markets amid complaints they trade in counterfeit goods, a practice that causes significant harm to American firms. The list, released by the US Trade Representative (USTR) on Thursday, shines a light on markets Washington says...

Business

Tencent boss vows 'compliance' with China regulators

Beijing - Tencent’s billionaire founder Pony Ma — China’s second richest man — has met anti-monopoly regulators and agreed his firm will be “as compliant as possible”, after rival tech giant Alibaba was battered by legal woes. Tencent, which owns the super-app WeChat and a lucrative gaming empire, is the latest tech conglomerate to fall into the...

Retail

Malone Souliers launches e-commerce in China

Luxury British footwear label Malone Souliers has launched e-commerce in China with a WeChat store, which features a curated edit of both seasonal and core styles. This marks the brand’s first ‘social commerce’ presence globally and is part of its renewed focus on the Chinese market. The new e-commerce store embedded within China’s most popular...