WeWoreWhat news and archive

WeWoreWhat relaunches with new identity as Danielle Bernstein seeks brand reset

WeWoreWhat is entering a new chapter as founder and chief executive Danielle Bernstein relaunches the 15-year-old fashion brand with a new creative identity, "elevated" materials and a starker separation between the company and her personal profile. The relaunch comes after years of controversy surrounding Bernstein and WeWoreWhat, including...

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Fashion|Beauty

WeWoreWhat expands into fragrance with Parlux

WeWoreWhat, the fashion brand and blog by Danielle Bernstein, is launching its first fragrance in partnership with global beauty company Parlux. Called 'WeWoreWhat 001,' the luxury scent is inspired by the “luxuries of New York City” as Bernstein looks to capture “the essence of modern elegance and style”. The fragrance has been developed by...