Who's Next news and archive

From drawing board to retail floor, Who’s Next becomes trade fair for the entire fashion industry

Paris - At a time when traceability has become a commercial argument to answer the questions of neo-consumers, Who’s Next September 2025 is reinventing itself. Ready-to-wear, lingerie and fashion accessories, the show, owned by WSN Group, aims to cover the entire fashion industry, from downstream to upstream. Since his arrival as chief executive...

Featured

Fairs

Crowds, newcomers and transformations: This was the AW25 trade fair season in Europe

In recent weeks, the fashion industry has had the opportunity to learn about new trends and get a sneak peek of AW25 collections at European trade shows. Amid the ever-changing world of fashion, trade shows are also adapting, making for an interesting ordering season. Are you curious about how the European AW25 trade show season went?...

Fairs

Trend: Guess Jeans and Kaporal usher in the revival of jeans at Who's Next

The January 2025 edition of the Parisian ready-to-wear show Who's Next, which has just closed its doors, has highlighted a new trend for autumn/winter 2025/2026, or rather the revival of an iconic item of women's, men's and unisex wardrobes: denim clothing, ushered in by specialists in the category like Guess Jeans, Kaporal, Wranger and Lee....

Featured

Fairs

Who's Next to expand into sourcing and design reflecting strong French fashion industry

The atmosphere at the Who's Next trade show at Paris’ Porte de Versailles, which ran from 18 to 20 January 2025, was one of solidarity across all generations of the French fashion industry. This unity allows its organiser, WSN Développement, to envision expanding its scope into material sourcing and design. For its January 2025 edition,...

Featured

Fairs

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

FeaturedMember

Business|Interview

‘We’re a million miles an hour right now’: White Stuff’s trading director on modernised transformation

Among the bustling crowd of Who’s Next, White Stuff presented the international industry with a collection that reflected the ongoing refresh at the British label, an underlying transformation that looks to speak to the brand’s loyal customer in a new way. Within the AW24 assortment of Fair Isle cardigans, corduroy two-pieces and essential...

FeaturedMember

Fairs

'Freaks From Designers': Who’s Next opens Parisian doors to more global world of fashion

“We want to leave a memory in something really temporary,” said Frédéric Maus, the CEO of WSN, on what he hopes the lasting impact of the organisation’s events will be. Among the company's portfolio is the ever-expanding Who’s Next, a Parisian trade show that took place over the weekend, running simultaneously to the men’s and Haute Couture...

Featured

Fairs

Who’s Next: What AW24/25 trends will be presented at the show?

Denim, chunky knits and uniforms are set to be strong pieces in the autumn/winter wardrobe for the coming year. In a webinar broadcast on LinkedIn on 12 December, Sylvie Pourrat, salon director at WSN, and Michaël Bonzom, creative director of ready-to-wear at consultancy agency NellyRodi, announced the AW24/25 trends and the brands that will...

Featured

Fairs|REPORT

Who’s Next trade show: Will wholesale save fashion?

As the summer heat embraced Paris, Who's Next opened its doors to the fashion industry for a particularly lively edition, held from 2 to 4 September. FashionUnited shared its experience. At the entrance, security checked visitors' badges and identities several times. Not just anyone can enter this "temple of wholesale", as the organisers call...

Featured

Fairs

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

FeaturedMember

Fairs|REPORT

New format at Who's Next is a hit

Who's Next FW23/24 has succeeded in the objective it set for itself. Shortening the duration of the event, which was organised over three days instead of four, from 21 to 23 January, proved to be quite effective. Overall, visitors were concentrated in a shorter period of time, creating an influx of visitors to the Who's Next premises....

Featured

Fashion

Labels to watch: 3 young and responsible fashion brands from Who’s Next

More than 30 percent of the brands attending Who’s Next at the beginning of September were taking part for the first time at the Parisian fashion fair. Among them were a number of promising young labels that were launched during the pandemic and are now looking to partner up with multi-brand retailers. Here are three labels with a responsible...