Wolverine World Wide Inc. news and archive

Saucony opens first UK flagship store

US footwear brand Saucony has opened its first flagship store in the UK. The new store is located at 4 James Street in London and officially opened on June 21, as announced by the Wolverine World Wide Inc. subsidiary on Wednesday. The London location is intended to be more than just a retail space: with an integrated café, rooms for community...

People

Saucony appoints new global chief marketing officer

Running and lifestyle brand Saucony, a division of Wolverine World Wide, Inc., has appointed Joy Allen-Altimare as its global chief marketing officer, effective immediately. The seasoned veteran has been brought on to help expedite the brand's transformative growth and further “cultivate a winning culture,” while developing and executing...

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Fashion

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...