women's sport news and archive

Women’s sports retail takes center stage on Regent Street with SOOO pop-up

Ahead of a summer packed with elite women’s sporting events across the UK, a new experiential retail concept, Style Of Our Own London (SOOO), opens on Regent Street this Thursday, June 5. Located at 245 Regent Street — one of the capital’s most high-profile retail addresses — the space will serve as an intersection of sport, retail innovation,...

Fashion|In Pictures

Rotate partners with Hummel to design Danish women's football kit

Copenhagen fashion brand Rotate has joined forces with Danish sport and lifestyle brand Hummel to design a new kit for the Danish national women’s football team. The new kit features a retro-style football jersey and short combination, envisioned in a vibrant red, white and black chevron pattern, paying homage to the traditional red and white...