Woolmark news and archive

Why Merino wool is in demand now more than ever

The global wool industry is experiencing its strongest rally in decades, with Merino wool once again at the centre of fashion and performance innovation. In Australia, the world’s leading producer, the Eastern Market Indicator (EMI), the sector’s key benchmark, climbed 109 cents in recent weeks to reach 1,453 cents per kilogram, marking the...

Fashion|In Pictures

Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

Tom Daley launches merino wool knit kits with Woolmark

Olympic champion Tom Daley, known for taking up knitting during the Tokyo Olympics, has expanded his creative ventures with the launch of a new Merino wool knit kit. This initiative is part of his "Made With Love" brand and is a collaboration with The Woolmark Company. The kits, developed alongside UK yarn manufacturer Laxtons, are crafted from...

Woolmark and Colourizd introduce new dry colouring method for wool

Wool industry certifier Woolmark and dry textile colouring specialist Colourizd have introduced a new method to colour wool and wool blends that significantly reduces resource consumption and costs. Colourizd’s QuantumColour is a reduced resource-intense colouration process that requires only the wetting agent and a Bluesign-certified pigment...

Woolmark launches Wool Lab Denim Edition to cater to rising demand

Wool industry certifier Woolmark has announced the launch of the Wool Lab Denim Edition, two books aimed at catering to the rising demand for wool-infused denim. The Australian organisation debuted the new initiative during Milan’s Denim PV event, where it presented a space highlighting the nature of wool denim. The dedicated Wool Lab edition...

Donatella Versace to chair jury of International Woolmark Prize 2025

The final of the International Woolmark Prize (IWP) will take place in Milan on April 2, when eight global design talents will compete to shape the future of fashion through innovation and sustainability. One finalist will be awarded the central award and will receive prize money, which this year has been increased to 300,000 Australian dollars,...

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Woolmark announces 2025 finalists

The International Woolmark Prize, designed to support emerging designers shaping the future of fashion through innovation and sustainability, has shortlisted eight finalists for the now biennial fashion competition. London-based Standing Ground, founded by Michael Stewart, which was named the winner of the first-ever Savoir-Faire Prize in...

Woolmark secures grant to kickstart insetting framework

Woolmark has announced that it is the recipient of a four million AUS dollar grant provided by the Australian Government to help kickstart the development and implementation of its insetting framework. The grant will specifically back the firm’s recently launched Woolmark+ roadmap as part of its Australian Wool Industry Insetting Programme, an...

New Woolmark campaign aims to highlight benefits of ‘most recycled’ fibre, wool

A new campaign by Woolmark aims to unpack and highlight the benefits that come with using the “world’s most recycled apparel fibre”, wool. In ‘Wear Wool, Not Waste’, the brand is hoping to encourage viewers to reevaluate their relationship with materials, educating the public on what wool can provide in place of fossil fuel-derived substances....

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Woolmark unveils roadmap to accelerate wool sustainability

Woolmark, the global authority on wool, has launched a new sustainability roadmap to unite woolgrowers, supply chains and brands and accelerate low-impact wool production, circularity and enhance animal wellbeing and woolgrower livelihoods. The ‘Woolmark+’ roadmap sets out 13 practical initiatives designed to deliver practical solutions across...