WPP news and archive

UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...

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Shopify and WPP join forces to help brands scale

Global marketing and communications company WPP has unveiled a strategic partnership with e-commerce giant Shopify to harness the power of its platform for enterprise clients. The collaboration aims to co-develop products, combining WPP's vast network of over 13,500 commerce experts with Shopify's platform to assist ambitious brands in achieving...