WWF news and archive

WWF launches digital information hub for sustainable business solutions

The World Wide Fund for Nature (WWF) has launched a digital information hub to support businesses on their sustainable journeys. Even though publicly listed companies make up about 40 percent of all climate-warming emissions, the private sector should not be underestimated when it comes to potential driving forces for the transition towards a...

Business

Inditex partners with WWF on nature restoration projects

Spanish fashion retailer Inditex and wilderness preservation organisation WWF have signed a three-year partnership agreement with the goal of investing in nature restoration and working on nine transformational projects across North Africa, Europe, Asia and Latin America. The partners will focus on forest restoration and conservation, water...

Business

H&M teams up with WWF to launch AI app tackling deforestation

The H&M Group has revealed a new application made together with the World Wildlife Fund (WWF) that aims to support garment and textile factories in reducing their contribution to deforestation. The Wood Artificial Intelligence Application, also called the WoodAI App, utilises artificial intelligence (AI) to help identify wood species and provide...

Business

Tapestry donates three million dollars to WWF to carry out leather traceability programme

The Tapestry Foundation has revealed a partnership with World Wildlife Fund (WWF) that will see it provide a three million philanthropic grant to support the development of a system designed to enhance traceability in Brazil’s leather value chain. The foundation, which is part of luxury group Tapestry, the owners of Coach, Kate Spade New York...

FashionFeatured

A new tool helps brands understand the environmental risk and impact of their sourcing

A new groundbreaking tool developed by Google and WWF aims to give data insights for the fashion industry to make better sourcing decisions. The digital platform, called Global Fibre Impact Explorer (GFIE), combines Google Cloud’s technical capabilities with WWF’s conservation expertise to help fashion brands make more sustainable sourcing...

Fashion

Kenzo continues support of tiger conservation with WWF

Kenzo is launching a second capsule collection with WWF, featuring its emblematic tiger as part of its continued support of tiger conservation. The collection, launching on March 22, features a new tiger graphic across essentials including sweatshirts, T-shirts and tank tops, and have been made using 100 percent organic cotton certified by the...

Fashion

Kenzo and WWF partner up to work towards TX2 global goal

During lockdown, many were kept entertained by the ‘Tiger King’ documentary on Netflix. However, after the characters and plot is stripped back, what the viewers were left with was the mistreatment of tigers. A century ago there may have been 100,000 wild tigers, however, in 2010 numbers declined to an estimated 3,200 tigers. With a global...

FashionFeatured

Google partners with WWF on fashion sustainability platform

Google has announced a partnership with WWF Sweden to help create an environmental data platform that will enable more sustainability in the fashion industry. The new data-enriched, decision-making platform aims to help drive responsible sourcing decisions in the fashion industry, by combining Google Cloud’s technical capacity, including...