Zircle news and archive

Zalando discontinues resale platform Zircle

German fashion giant Zalando is putting an end to Zircle, its second-hand fashion platform. The retailer told FashionUnited that “after careful consideration” it has decided to discontinue the standalone Zircle app, and instead focus on the pre-owned category on the Zalando website and app. All 23 employees at Zircle have accepted alternative...

Business

Zalando relaunches Zircle App

Online fashion platform Zalando has relaunched its Zircle app with added features. Zircle, designed to be a peer to peer marketplace, will now offer free shipping with DHL for users in Germany. While only available for female clothes currently, the option to buy and sell men’s clothing on the app will soon be added. Alongside the option to...

Retail

Zalando expands resale platform Zircle to new markets

Zalando has expanded its pre-owned fashion platform Zircle to Sweden and Denmark as the demand for second-hand fashion continues to grow. Around half of Zalando’s customers in those markets said they would consider buying pre-owned fashion within the next six months, according to a survey by the German e-tail giant. “We are very excited to...

Retail

Zircle: Zalando tests resale with second-hand clothing pop-up

Zalando has become the latest fashion company to dip its toes into the resale market as it pilots ‘Zircle’, a pop-up store in Berlin's Alexa shopping mall that sells second-hand clothing. Zircle (the name combines the words Zalando and Circular) sells used fashion items that were purchased from customers of Zalando Wardrobe. A spokesperson for...