Latest Fashion Trends

G-Star on womenswear relaunch: “Denim is the heart of the collection”

In the iconic G-Star building along the A10 motorway in the South East of Amsterdam, FashionUnited speaks with Jennifer Zipp, design director at G-Star. In her role, she is responsible for the Dutch fashion brand's design vision and plays a key part in the relaunch of its womenswear. With the revamped womenswear collection, G-Star aims to...

Fashion|Interview Member

The return to authenticity: what 2027's defining consumer trend means for fashion

In a societal climate marked by anxiety, people need, more than ever, to find renewed meaning in their lives, says Eric Miternique, founder of L’Agence Pulse, a Paris-based agency specialising in trend forecasting, foresight and strategy. Against a backdrop of AI, overlapping economic, social, climate and health crises, international conflicts...

Fashion

From Bloodstone to Liminal Yellow: WGSN and Coloro unveil five key colours for AW28/29

Trend forecaster WGSN and its colour-centric partner Coloro are looking ahead to AW28/29, unveiling five key colours expected to influence consumer industries in 2028 and beyond. The selection includes Bloodstone, Liminal Yellow, Elemental Verdigris, Healing Turmeric and Smoky Amethyst. The palette explores how colour is becoming a more...

Fashion|DATA ANALYSIS

After the barrel jean, denim settles into the relaxed straight leg

Denim has been one of fashion's most reliable categories over the past few years, carried by a shopper who wants comfort first and has spent several seasons moving away from the skinny jean towards looser shapes, the wide leg, the baggy fit and, most recently, the curved barrel jean that became the season's most popular silhouette. With the...