Latest Fashion Trends

Major shows, memories and buyer favourites: FW26 highlights from Berlin

Following fashion weeks in Paris, Milan and Copenhagen, all eyes have been on the German capital in recent days. Berlin Fashion Week has established itself as a hub for emerging talent and a new destination for international brands. It was indeed global labels this season that made up the big names on the calendar. These include the Berlin-based...

Fashion

Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand

Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...

Business|Interview Member

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

Fairs|Report

Amid fair evolution: CIFF 66 signals reset as brands reposition, refresh, and test new strategies

A dusting of snow lined the street on the opening morning of Copenhagen International Fashion Fair (CIFF) as buyers made their way to the Bella Center for the 2026 winter iteration, held January 27 to 29. This season, the fair, celebrating its 66th edition, introduced a slew of new features designed to energise the event and support brands and...