Latest Fashion Trends

PFW Men’s SS26 was “grounded in real clothes designed for real lives”

Paris Fashion Week Men’s spring/summer 2026, which took place from June 24 to 29, felt optimistic while being “both contemporary and human,” according to Simon Longland, fashion buying director at British luxury department store Harrods. “There was a rare sense of cohesion this season in Paris - designers appeared unusually aligned in their...

Fairs

SS26: Best selling trends and talents to follow, according to three Parisian showrooms

During Paris Fashion Week Men’s, FashionUnited met with three commercial agents, Break.Fast, Likewise and Run, each hosting showrooms over the course of the event. Here is an overview of what is trending for the spring/summer 2026 season and which brands to look out for. Alina Zaporozcenko, founder of Break.Fast Break.Fast was founded in 2019,...

Fashion

New stories and clear statements at Paris Fashion Week Men's

While the mood in Milan seemed subdued, designers in the French capital went all out, undeterred by the ongoing consumer slump. A notable trend was the convergence of streetwear and classic menswear. Dreamers One example is the collection by Emeric Tchatchoua, creative director of the streetwear brand 3.Paradis. The collection showcased casual...

Fairs

Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...