Articles by Anna Roos van Wijngaarden
Kingpins 2025: How trade conflicts and inflation are affecting the denim industry
In October, the SugarFactory event hall in Amsterdam, the Netherlands, traditionally turns indigo blue. Denim professionals and enthusiasts gather there for Kingpins, the leading denim trade show where new innovations and trends are presented. During the October edition, amidst the enthusiasm, there was also a sense of concern. How severely are...
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Investigation: EU's sustainable fashion score is 'finalised' but far from reliable
On paper, an agreement has been reached on the first tool for scoring fashion products on sustainability. The regulation comes from Brussels and is called the Product Environmental Footprint Category Rules (PEFCR), hereafter referred to as 'PEF', for apparel and footwear. However, the method and the way it was developed are a source of...
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Denim Deal launches clothing collection
At the Kingpins denim trade fair, the Denim Deal, a global coalition aiming to scale up the use of post-consumer recycled cotton (POCR), is presenting its first three circular denim collections. Participating fashion companies aim to demonstrate that circular denim is already ready-to-wear, according to the press release. This refers to material...
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Research: one in three fashion brands has no action plan against ‘mulesing’
Two-thirds of international fashion brands provide insufficient transparency on how they handle live lamb cutting (LLC), also known as ‘mulesing’. This is a painful procedure where folds of skin are cut from around a lamb's hindquarters. The findings come from a new report by the animal welfare organisation Four Paws, which surveyed more than...
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New European Circular Textile Coalition advocates for more robust recycling policy
Eleven European textile companies have united in the new European Circular Textile Coalition to influence the policy agenda for circular textiles. In a manifesto, the members urge the EU to leverage post-consumer recycled (PCR) textiles as a catalyst for green jobs; textile industry innovation; and an improved competitive position. Reju,...
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MUD Jeans celebrates anniversary with sustainable denim innovation
To celebrate its 12.5-year anniversary, MUD Jeans is launching a pair of jeans made from 55 percent Post-Consumer Recycled (PCR) cotton, sourced from collected used jeans. In a press release, MUD Jeans describes this as a breakthrough, since the typical proportion of recycled material in the industry is between 20 and 40 percent. The innovation...
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H&M and investors back Indian innovator AltMat
Indian material developer AltMat has completed a new funding round, the company announced on LinkedIn. The investors include major names such as H&M, investment funds Rainmatter by Zerodha and Turbostart, and the sustainable innovation platform Fashion for Good. AltMat started with the latter 14 years ago through a startup programme. AltMat...
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Hemp denim: Fashion for Good aims to scale up sustainable alternative
Hemp has been praised in the denim industry for years, yet it has not been scaled up. Fashion for Good has announced a new project to investigate this issue. The project involves innovative start-ups and commercial partners such as Bestseller, C&A, Reformation, PDS Limited and Target. Two denim producers, Bossa from Turkey and Nice Denim from...
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Main Rose, the new lingerie brand from Swedish pop icon Zara Larsson
Scandinavia has gained a fashionable new underwear brand: Main Rose, with Swedish singer Zara Larsson as its muse and creative mind. She is also the co-founder of the brand, alongside British entrepreneur Ben Eliass, who previously established the grooming brand Estrid. The first collection includes 30 styles made from soft fabrics like modal...
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Save Your Wardrobe acquires French aftersales platform Les Raccommodeurs
British digital wardrobe app Save Your Wardrobe (SYW) has acquired the business-to-business (B2B) repair and care platform Les Raccommodeurs. SYW aims to leverage the French company's previous retail collaborations with major brands such as IKKS and dozens of French boutiques to establish its repair and care services. This will allow SYW to...
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