Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Madrid's Milla de Oro welcomes Patek Philippe's first Spanish boutique
Patek Philippe has taken a decisive step in Spain by opening its first mono-brand boutique at 62 Calle de Serrano, in the heart of Madrid's Milla de Oro. Although the opening took place discreetly at the end of February, the Swiss Maison has now officially announced the news. This consolidates its presence in the country and reaffirms a historic...
Retail|IN PICTURES loading...
Drew Henry named new creative director of Courrèges
According to industry reports, French house Courrèges has quickly moved on from the departure of Nicolas Di Felice, which was announced just last week. This resolves the uncertainty surrounding its creative direction. The owner, Artémis, the Pinault family's investment vehicle linked to Kering, has reportedly appointed British designer Drew...
PeopleFeaturedloading...
Bershka launches TikTok-style video feed for frictionless in-app shopping
Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...
Retail|Analysis Featuredloading...
Comfort, sustainability and nostalgia: AEC's key footwear trends for AW27
Following the success of Spanish supplier fair Futurmoda earlier this month, which brought together over 4,100 professionals in Elche, AEC and international consultancy Trendstop presented the trends that will define the autumn/winter 2027/2028 season for footwear and components. Manuel Román, president of AEC, stressed that this presentation is...
FashionFeaturedloading...
Sara Donninelli, the Italian executive tasked with elevating Mango's brand aspiration
Spanish multinational Mango is strengthening its management team with the appointment of Sara Donninelli as its new chief brand officer and a member of the management committee. She is tasked with the challenge of consolidating the brand's identity and projecting it towards new global horizons. Donninelli succeeds Spanish executive Blanca Muñiz...
Peopleloading...
Decathlon accelerates its Spanish expansion with ten new stores
French company Decathlon has begun 2026 with a new drive to expand its retail network in Spain. The group plans to open ten new stores during the first half of the year. This marks one of the largest waves of openings by the company in the Spanish market in recent years. It follows the recent expansion of 25 stores announced in Germany. The plan...
Retailloading...
Bimba y Lola closes 2025 with sales of 250 million euros, anticipates "complex" year
Bimba y Lola has shared its results for the 2025 financial year, which ended on February 28. The Galician company achieved sales of 250 million euros, a 7 percent increase on the previous year's 234 million euros. “The year of our 20th anniversary has concluded very positively. In addition to strong sales performance, Bimba y Lola has continued...
BusinessMemberloading...
Mango reports another historic year with record sales and 13 percent growth
Spanish fashion multinational Mango reported this morning the company's results at the close of its latest fiscal year, 2025. The period concluded with another historic turnover. The company achieved a turnover of 3.77 billion euros, up 13 percent on 2024. This previous year had already set a historic record, although with more moderate growth....
BusinessMemberloading...
Madrid to host Tech&Crafts 2026, an international conference on engineering in fashion design and production
Madrid will host the third edition of the Tech&Crafts International Conference from March 18 to 20, presented in 2026 under the title Fashion Engineering. The event will present fashion as a technical, productive and cultural system, focusing on the role of engineering applied to design and industrial management. The 2026 edition proposes...
Newsloading...
Mondottica appoints local agents to drive Off-White and Palm Angels in Spain and Portugal
The international Mondottica Group has appointed Xavi Fusté, CEO of VÜM Glasses, and his team as strategic partners for the distribution of the Off-White and Palm Angels eyewear collections in Spain and Portugal. The partnership establishes a selective distribution through independent opticians that combine fashion, design and technical...
BusinessMemberloading...