Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Menswear trends that have gone from catwalk to cart
Menswear is entering a new phase of transformation, supported by the latest market signals. The search engine Lyst, considered one of the world's largest fashion search portals with over 160 million annual users, has tracked searches in recent weeks to identify which trends have moved from the menswear shows to the shopping cart. Behind the...
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Centro Superior de Diseño de Moda de Madrid celebrates 40th anniversary and prepares for move to Retiro
On June 18, the Centro Superior de Diseño de Moda de Madrid of the Polytechnic University of Madrid (CSDMM-UPM) presented more than 100 looks developed by its students during a new edition of Opening Night, the centre's annual show. The event coincided with the institution's 40th anniversary and the announcement of its upcoming move to the...
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Spanish footwear industry lost over 1,100 companies since 2020: AEC calls for urgent action plan
Elche (Alicante) - Five weeks after Fice and the Spanish Association of Component Companies for Footwear and Leather Goods (AEC) met with the minister of industry and tourism, Jordi Hereu, to present a sectoral competitiveness plan, the AEC is raising the alarm. It highlights the critical situation facing the sector, which is experiencing a...
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Fashion, innovation and sustainability take centre stage at IED Barcelona show
The Istituto Europeo di Design hosted the presentation of its fashion graduates' collections in Barcelona yesterday. The show brought together industry professionals and specialised press at the historic Palau Reial de Pedralbes venue, as part of the Italian institution's 60th anniversary celebrations. The 22nd edition of the presentation,...
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Mario Jorge Machado, re-elected president of Euratex
The General Assembly of Euratex has ratified Mario Jorge Machado as president for a new term. Euratex is the organisation representing national textile and apparel associations in Europe. Machado has held the presidency since June 2024. He will approach this new stage with a roadmap focused on three strategic priorities for the sector, according...
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Ibiza Swim Week celebrates its third edition with support from Miami Swim Week and the local council
The Ibiza Swim Week swimwear event celebrated its third edition from June 8 to 10 on the White Isle, bringing together 13 brands from various countries. The event was supported by the Eivissa City Council and featured a strategic collaboration with Miami Swim Week The Shows. Spearheaded by Colombian entrepreneur and designer Nía Vásquez, the...
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Fashion company Laagam open-sources AI system for corporate knowledge management
What was the return on the last pop-up? Which deals were finalised in the meeting with a supplier three months ago? What observations did the sales team relay from their latest conversation with a key client? In most companies, answering such questions still requires a fragmented search. Information is typically scattered across documents,...
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The New Society: From a gap in kidswear to developing a global wholesale model and roadmap to own retail
Estefanía Grandío discusses production, logistics, design, suppliers, teams and sales as inseparable parts of the same conversation. For her, as the founder of The New Society, they are intrinsically linked. During her second pregnancy in 2018, while living in Germany and working in the design department at Hugo Boss, the entrepreneur launched...
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French brand Grain de Malice reportedly looking to enter Spain with franchise model
French womenswear prêt-à-porter brand Grain de Malice is exploring its entry into the Spanish market. This will be through a franchise-based expansion model and the search for a local operator. The brand already reaches Spain indirectly through its digital channel, with a presence on platforms like Zalando. The company, which specialises in...
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Smartex expands its technology to detect colour errors in production
Portuguese technology company Smartex has added a colour measurement and control tool for the textile industry to its solutions portfolio, strengthening its digitalisation offering for dyeing and manufacturing companies. The new solution, named Smartex CTRL Color, is now available in Europe. It is part of a broader strategy combining...
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