Articles by Alicia Reyes Sarmiento
From creative to strategic: The impact of AI on the fashion industry according to Euromonitor
loading... - Business | Study
Generative AI (Gen AI) has evolved from an emerging innovation to an indispensable strategic component for the fashion industry. According to the latest report from Euromonitor International, this technology is redefining creative processes and customer interaction, marking a turning point in how fashion businesses operate. Summary • Generative...
TK Maxx to land in Spain with over 100 outlets
loading... - Retail
American retailer TK Maxx, known for offering products by well-known brand at discounted prices, has announced its entry into the Spanish market as part of an ambitious global expansion strategy. According to Ernie L. Herrman, the chief executive of the retailer's parent company TJX Companies, the decision is the result of years of analysis and...
Spanish brand Unfeigned expands to Paris, eyes London
loading... - Retail | Interview
Spanish brand Unfeigned is on a mission to transform men's basics into garments that stand out for their commitment to quality, design and the environment. After rapid international growth fuelled by its wholesale strategy, the brand is now ready to open a new chapter with the opening of its first physical store in Paris - an important step in...
Optimism at Mare di Moda despite challenges in the industry
loading... - Fairs
After three days dedicated to swimwear, lingerie, and activewear, the 22nd edition of MarediModa concluded yesterday at the iconic Palais des Festivals in Cannes. The event reaffirmed its status as a key meeting point for industry professionals, showcasing the sector's resilience and dynamism while offering optimistic signs for the future. Often...
Aesthetics, sustainability and functionality: The keys to success in swimwear fashion
loading... - Fashion
"I’ve been in this business for many years, and I can tell you that if you manage a loss of -6 percent this year, you’re doing incredibly well. The average industry loss is between -25 and -30 percent." With this bold statement, Dutch trend forecaster David Shah opened his seminar on trends set to impact the textile sector —especially in...
GreenWalk Awards: Wheat dress propels its creator to Saint Martins
loading... - Fashion
The future of sustainable fashion looks promising, driven by groundbreaking ideas and a growing environmental consciousness, as embodied by the GreenWalk Awards. The event celebrated its third edition in Madrid earlier this month and awarded designer Alejandro Merino a scholarship to attend a course at the prestigious UK institution Central...
From see-through to big volumes: SS25 trends spotted on 080 Barcelona Fashion runway
loading... - Fashion | In pictures
Reaffirming its avant-garde character and consolidating itself as a benchmark in Spanish design by attracting both emerging talents and established figures, 080 Barcelona Fashion laid the foundations for the Spring/Summer 2025 season in Barcelona at its latest edition. When taking a closer look at the collections presented, a cohesive narrative...
From Louis Vuitton's arrival to Reveligion's farewell: highlights of 080 Barcelona Fashion SS25
loading... - Fashion | Report
The 34th edition of Barcelona fashion week or 080 Barcelona Fashion concluded with the 080 Reborn show last week, which wrapped up four days dedicated to sustainability, diversity and innovation. With more than 17,500 people in attendance, the event has established itself as a major international showcase, reflecting the importance of an...
'Sustainability Lab': UDIT launches research and development project with Spanish fashion giant Tendam
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Determined to support the transformation of fashion from the ground up, Spanish fashion group Tendam has announced the creation of its new Sustainability Lab, a research and development laboratory focused on sustainability, which in collaboration with UDIT University in Madrid and consultancy IDavinci aims to ‘redefine the future of fashion’...
Seven billion euros for European GDP: Second-hand sector calls for legislative support to maximise impact
loading... - Business | Report
The second-hand fashion industry has emerged as a key player in the global circular economy, making a significant contribution to Gross Domestic Product (GDP) in Europe and Africa and generating thousands of jobs, particularly for women. This was revealed in a report by Oxford Economics, commissioned by Humana People to People and Sympany+,...