Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Hoff consolidates its European expansion with its first store in Amsterdam
Spanish footwear brand Hoff has formalised its registration with the Netherlands Chamber of Commerce, a first move ahead of the opening of its first store in Amsterdam during the first quarter of 2026. The move consolidates the brand's progress within its international expansion plan in Northern Europe. This market is gaining importance in its...
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International debutants set the pace at the 41st edition of Riga Fashion Week
The Latvian capital once again became a meeting point for Baltic and European fashion from October 20 to 24. The 41st edition of Riga Fashion Week was a season marked by debutants. Seventeen brands from Latvia, Estonia, Lithuania, Poland, Belgium and Uzbekistan presented their collections. Twelve of them appeared on the catwalk for the first...
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Mango uses digital tools to assess and improve working conditions in its supply chain
Spanish group Mango has announced a strategic partnership with Quizrr, a Swedish educational technology (EdTech) platform specialising in digital training on sustainability and human rights in supply chains. The agreement aims to strengthen sustainability and the protection of labour rights throughout the company's global production network,...
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Pronovias partners with Anthropologie: bridal fashion reinvents itself for new generations
Pronovias is accelerating its positioning in the US market by joining the bridal division catalogue of Anthropologie, part of the Urban Outfitters group. Beyond its commercial value, the alliance highlights the profound transformation of bridal fashion in the US market. It illustrates a cultural evolution in contemporary bridalwear. New...
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Stéphane Rolland to be guest designer at Barcelona Bridal Fashion Week 2026
Stéphane Rolland, one of the most prominent figures in Parisian Haute Couture, will make his Spanish debut as the star of the tenth edition of Barcelona Bridal Night. The central event of Barcelona Bridal Fashion Week (BBFW) 2026 will take place from April 22 to 26 at Fira de Barcelona’s Montjuïc venue. The designer, a member of the Chambre...
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Intersport France finalises purchase of Spanish subsidiary for 300,000 euros
Intersport France is poised to become the future owner of the brand and central purchasing office of its Spanish counterpart. According to Modaes, the French subsidiary has submitted an offer of 300,000 euros. This includes the acquisition of assets, some suppliers, and the integration of a significant portion of the workforce. The deal is still...
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Fendi appoints Maria Grazia Chiuri as new creative director
Fendi has confirmed the appointment of Maria Grazia Chiuri as the new creative director of the Roman house, following the departure of Silvia Venturini. In her new role, the designer will head the artistic direction of the Italian firm, with responsibility for the collections and the global creative vision. Chiuri will report directly to Ramon...
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Recovo abandons B2B model and focuses on direct-to-consumer recommerce
Recovo was founded in 2021 as a business-to-business (B2B) marketplace specialising in surplus textiles. The company is now launching a recommerce software aimed at the end consumer. This move aims to help fashion brands integrate a channel for buying and selling used garments or returns on their own digital platforms. In this new phase, the...
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Mallorcan footwear brand Carmina expands internationally with new European and Asian stores
Mallorcan footwear brand Carmina Shoemaker, founded in 1866, continues its international expansion with the opening of three new boutiques in Luxembourg, London and Tokyo during the final quarter of 2025. The first opening will take place on September 30 in Luxembourg, on the central Avenue Porte-Neuve. Two weeks later, on October 15, the...
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Moldovan Brands Runway: Emerging talent, local narrative, and political design looking towards Europe
With temperatures hovering around 10 degrees Celsius, the start of autumn was palpable in Chisinau, the capital of Moldova, which hosted the sixth edition of Moldovan Brands Runway from October 1 to 4. Held just days after elections that reinforced the country's pro-European orientation, the event reflected Moldova's drive towards European...
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