Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
A look at Spanish bridal fashion sector: Conquering overseas and adapting to new times
Barcelona Bridal Fashion Week (BBFW) is gearing up to once again become the epicentre of bridal fashion. Ahead of a new edition (the event runs from April 23 to 27), the event confirmed its role as the leading national showcase for a sector that not only continues to say “yes”, but also demonstrates a powerful, international and transformative...
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Levi Strauss integrates operations in Colombia and expands its presence in Spain
Levi Strauss & Co. continues to advance its global strategy of direct control over its international operations. According to Modaes, citing the Mercantile Registry, the company has acquired its business in Colombia through its Spanish subsidiary, Levi Strauss de España. In February 2024, this entity reportedly executed a capital increase of...
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Inditex to finance studies for 50 textile workers in Bangladesh
Inditex has announced a new scholarship programme in collaboration with the Asian University for Women (AUW), aimed at facilitating access to higher education for workers from supplier factories in Bangladesh, one of the most important countries in its global production chain. In a country where access to university for women continues to be a...
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MBBFW: 5 Romanian labels to have on the radar
For the second edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), held from March 27-30, the schedule brought together more than 20 designers from Romania, Ukraine, Poland, Hungary, Moldavia and Italy. After reviewing the shows, we now turn our attention to the Romanian scene, a thriving creative ecosystem. Established labels such as Nissa...
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Spanish streetwear brand Scuffers expands to London with a pop-up that might stay for good
Following the success of its pop-up shops in Los Angeles and Amsterdam, Spanish streetwear brand Scuffers has set its sights on London with a new pop-up in Soho. This marks a key step in a more ambitious plan: to establish a permanent retail location in the British capital, currently its third-largest global market. From February 14 to March 9—...
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Oniverse (formerly Calzedonia) Targets La Perla to Strengthen Brand Portfolio
The Italian group Oniverse, formerly known as Calzedonia and owner of intimate apparel brands such as Intimissimi and Falconeri, has revived its interest in acquiring La Perla, one of the world's most iconic luxury lingerie brands. According to the Italian newspaper Il Sole 24 Ore, Sandro Veronesi, the group's leader, has already initiated key...
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The future of fashion is interdisciplinary: What is transforming business models in the industry?
On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...
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Zalando Trend Forecast 2025: The 5 Macrotrends that will define the future of fashion
In a dynamic, ever-evolving landscape, it's crucial for brands to identify trends early and adapt flexibly to ensure future relevance. Based on a database of over 50 million customers in Europe, Berlin-based online retailer Zalando has identified five key macrotrends. These are not only reshaping design and consumer preferences but also...
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Will 2025 be the year of Pronovias' financial recovery?
After a challenging business journey marked by changes in ownership, financial restructuring, and nearly a decade of continuous losses, Spanish fashion group Pronovias faces 2025 with the challenge of leaving behind one of the most complicated periods in its history. Thanks to a recent injection of 30 million euros from its current owners Bain...
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Inditex in 2024: Transformation, innovation and global challenges
From its position as the parent company of Zara, Zara Home, Massimo Dutti, Oysho, Lefties, Pull&Bear, Stradivarius, and Bershka, the Spanish giant Inditex continues to set the pace with its capacity for innovation and strategic expansion. FashionUnited analyses the key milestones, challenges, and movements that defined 2024 for the group,...
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