Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Spanish streetwear brand Scuffers expands to London with a pop-up that might stay for good
Following the success of its pop-up shops in Los Angeles and Amsterdam, Spanish streetwear brand Scuffers has set its sights on London with a new pop-up in Soho. This marks a key step in a more ambitious plan: to establish a permanent retail location in the British capital, currently its third-largest global market. From February 14 to March 9—...
Retailloading...
Oniverse (formerly Calzedonia) Targets La Perla to Strengthen Brand Portfolio
The Italian group Oniverse, formerly known as Calzedonia and owner of intimate apparel brands such as Intimissimi and Falconeri, has revived its interest in acquiring La Perla, one of the world's most iconic luxury lingerie brands. According to the Italian newspaper Il Sole 24 Ore, Sandro Veronesi, the group's leader, has already initiated key...
BusinessMemberloading...
The future of fashion is interdisciplinary: What is transforming business models in the industry?
On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...
Retail|ANALYSIS loading...
Zalando Trend Forecast 2025: The 5 Macrotrends that will define the future of fashion
In a dynamic, ever-evolving landscape, it's crucial for brands to identify trends early and adapt flexibly to ensure future relevance. Based on a database of over 50 million customers in Europe, Berlin-based online retailer Zalando has identified five key macrotrends. These are not only reshaping design and consumer preferences but also...
Fashion|IN PICTURES loading...
Will 2025 be the year of Pronovias' financial recovery?
After a challenging business journey marked by changes in ownership, financial restructuring, and nearly a decade of continuous losses, Spanish fashion group Pronovias faces 2025 with the challenge of leaving behind one of the most complicated periods in its history. Thanks to a recent injection of 30 million euros from its current owners Bain...
Business|ANALYSIS Memberloading...
Inditex in 2024: Transformation, innovation and global challenges
From its position as the parent company of Zara, Zara Home, Massimo Dutti, Oysho, Lefties, Pull&Bear, Stradivarius, and Bershka, the Spanish giant Inditex continues to set the pace with its capacity for innovation and strategic expansion. FashionUnited analyses the key milestones, challenges, and movements that defined 2024 for the group,...
BusinessMemberloading...
Who is Isak Andic: The visionary who turned Mango into an international benchmark
The fashion world mourns the loss of one of its great visionaries. On December 14, Isak Andic, founder of Mango, passed away, leaving an indelible legacy that transcended borders and marked a turning point in the textile industry. With his entrepreneurial spirit and unique vision, Andic not only brought to life one of Spain's most successful...
Peopleloading...
According to Strava, Nike leads the race of sports trends in 2024
Running shoes have transcended their original purpose to become a true icon of contemporary fashion. The boundary between sport and streetwear has blurred, transforming these shoes into a symbol of cultural identity, but there are still those who use them for running. This is confirmed by the Year In Sport 2024 report from Strava, a platform...
Fashionloading...
Black Friday 2024: What lessons does it offer for the Christmas campaign?
After the intense Black Friday, a date that has evolved to become a key thermometer for measuring consumer confidence and a turning point in retail sales, companies are preparing for a crucial stage of evaluation and adjustment. Historically associated with the transition from "red numbers" (losses) to "black numbers" (profits), this strategic...
RetailMemberloading...
The future of fashion is here: how 3D printing is changing the industry
3D printing is becoming a key tool in the fashion industry, changing the way brands design and produce garments, so future professionals must prepare themselves to face the challenges and opportunities it poses. Can you imagine a future where garments are printed on demand, eliminating waste and perfectly fitting each customer's measurements?...
FashionMemberloading...