Articles by Don-Alvin Adegeest
Shoppers from abroad are no longer flocking to American stores
For global consumers, the United States has long been more than just a travel destination—it is a retail and fashion mecca. From the flagship boutiques of New York’s Fifth Avenue to the sprawling designer outlets of California and Florida, the U.S. has offered international visitors a potent mix of local and luxury brands, competitive pricing,...
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Bottega Veneta’s social media silence boosts brand heat
In an age when luxury brands are tripping over themselves to chase virality, some of fashion’s most visionary leaders are choosing silence over noise—and winning. Bottega Veneta’s social media exit in 2021 was once seen as a bold, even questionable move. But as of Q4 2024, the Italian house has surged to sixth place on the Lyst Index of hottest...
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Acne Studios appoints Brune Buonomano as Global CMO
Stockholm-based fashion house Acne Studios announced Brune Buonomano will assume the role of Chief Marketing Officer, effective 5 May. The appointments marks a strategic move aimed at bolstering the brand’s global presence and cultural resonance. Buonomano commences the role with a résumé spanning nearly two decades in luxury marketing and...
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Louis Vuitton raises U.S. handbag prices amid tariff concerns
Louis Vuitton has quietly raised the prices of several handbags in the United States— a move analysts interpret as a preemptive response to the threat of U.S. tariffs on European imports. The adjustment comes on the heels of Hermès’ announcement earlier this month that it will implement a 10 per cent price increase. According to a recent price...
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Kering faces crossroads as Gucci’s identity crisis deepens
Following a disappointing quarter, Kering is under increasing pressure as its crown jewel, Gucci, struggles through a challenging transition. Industry analysts warn that the global luxury sector is entering a period of stagnation, and Gucci, once Kering’s fastest-growing brand, appears especially vulnerable. Gucci’s 25 percent drop in Q1 sales...
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How TikTok is disrupting the luxury handbag market
A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...
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Prada partners with Mytheresa in digital distribution pivot
Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...
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America’s resale market poised to gain amid tariffs
As the U.S. administration ramps up tariffs on imported goods, the fallout for global fashion is already becoming apparent. From European luxury houses to Chinese fast fashion giants, industry players are bracing for squeezed margins, disrupted supply chains, and dampened demand from increasingly cost-conscious American consumers. The new wave...
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China turns inward as U.S. tariffs upend export-driven retail models
As escalating U.S. tariffs reshape the global trade landscape, Beijing is pivoting towards domestic consumption to shore up its export-reliant industries. The move, which carries significant implications for the international fashion supply chain, signals a critical rebalancing of China’s manufacturing-led growth model. In a joint statement...
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Tanzania’s cotton sector sees alarming pesticide poisoning rates
A new study has cast a troubling spotlight on the health risks faced by Tanzania’s cotton farmers, reports UK charity Pesticides Action Network (PAN UK). The data reveals widespread pesticide poisoning linked to the continued use of highly hazardous pesticides (HHPs). As cotton remains a cornerstone of Tanzania’s rural economy—supporting over...
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