Articles by Don-Alvin Adegeest
JCA’s rooftop MA show will bring fresh voices to London Fashion Week
This week, the JCA | London Fashion Academy returns with its fourth annual MA show, a showcase of boundary pushing design, brand innovation and sustainable practice from its graduating cohort. Slated for Friday 19 September, the event will be staged at the newly opened rooftop beach club in White City Living, in partnership with St James, part...
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High Street fashion under pressure amid rising costs and shrinking labour pool
Retail employment in the UK has entered a troubling downturn. According to the latest report by the Office for National Statistics (ONS), there were 2.73 million jobs in retail in June 2025. The four-quarter average, which smooths out seasonal hiring variations, stood at 2.78 million jobs, some 97,000 fewer than at the same point last year, and...
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Cinemoda Club: Where fashion meets film during Milan Fashion Week
After a teaser announcement over the summer, Vogue Italia and Kering’s first-ever Cinemoda Club opens next week across three of Milan’s most storied independent cinemas, Arlecchino, Mexico and Palestrina, coinciding with Milan Fashion Week. The three-day programme (25–27 September) aims to do more than entertain; it positions cinema as a living...
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Dylon Laundrette pops up at London Fashion Week to push sustainability
In a season where “new” remains the default fashion language, Dylon Detergent is betting on maintenance rather than novelty. From 18 to 21 September, the Henkel-owned household dye brand will stage its boldest London Fashion Week activation yet: a pop-up “Refresh & Renew Laundrette” on Carnaby Street. The concept borrows as much from...
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How fashion tech could be the coolest weapon against climate change
The image of high fashion has long been tied to aesthetic indulgence rather than environmental necessity. Yet as temperatures rise globally, what we wear is no longer only a question of style, but of survival. About 3.6 billion people live in areas highly vulnerable to climate change, and from 2000 to 2019 an estimated 480,000 people died...
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Remembering Giorgio Armani: Lessons in style and discipline
The death of Giorgio Armani feels personal to me. In 1997, I moved to London as a 24-year-old student and took a Saturday job at Armani’s flagship store in Knightsbridge. It was a masterclass in retail excellence at a time when the brand was at one of its peaks. The store could easily take in 100,000 pounds a day, but what stayed with me wasn’t...
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Luxury fashion at a crossroads ahead of key designer debuts
If the Venice Film Festival’s red carpet is any guide, the luxury sector is entering the womenswear season in a state of uncertainty. Following a long summer and the July haute couture shows, celebrity dressing has returned with renewed significance, as catwalk presentations risk becoming increasingly predictable and uninspiring. The festival...
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Loewe and Jacob & Co. elevate wearable tech to High Fashion
The merger of fashion and technology has been a bumpy ride. The fashion industry has often approached it with the question: “What can tech do for us?” The answers have not always been inspiring. Jackets with built-in heating panels, compression wear with biometric sensors, or LED-lit outerwear may be useful in theory, but have rarely translated...
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Price conscious parents rewrite the back-to-school retail calendar
Back-to-school shopping in Britain has taken on the air of a fashion season in its own right, though one dictated less by catwalks than by cashflow. New research from Fulfilmentcrowd, the logistics group, shows parents are beginning earlier each year, some as soon as April, with search activity peaking between 27 July and 2 August. Yet despite...
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Selling the vibe: Why fashion brands need more than just product
In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...
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