Articles by Don-Alvin Adegeest
Jonathan Anderson and Luca Guadagnino to reunite in a fusion of fashion and film
When Challengers captivated audiences in 2024, it wasn’t just the taut storyline of love and rivalry on the tennis court that drew attention. The film’s stylish aesthetic, driven by a wardrobe of preppy, high-fashion sportswear, elevated it into a cultural moment. Behind its distinct visual flair was Jonathan Anderson, then creative director of...
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UK retail insolvencies surge amid tax burden and weak consumer confidence
The UK's retail sector is showing signs of distress, with company insolvencies in the trade rising sharply for the second consecutive month. According to figures released this week, retail trade insolvencies climbed to 192 in May 2025, a 16 percent increase from April’s 165 cases, and 20 percent higher than the 160 recorded in May 2024. While...
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Luxury’s shifting facade: As scandals mount, is consumer trust eroding?
In the glossy yet troubled world of luxury fashion, an unsettling question is increasingly being raised: is the prestige of luxury still built on quality and ethics, or is it now a veneer sustained by branding and margin manipulation? Recent investigations in Italy have linked several top-tier maisons, including LVMH-owned Loro Piana, Dior, and...
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From Margiela to Marni: OTB’s creative shake-up may just be the beginning
In a season of notable reshuffles across fashion’s creative directors, the news of Meryll Rogge taking the helm at Marni might appear subdued compared to the drama at more headline-grabbing houses. But make no mistake, her appointment is a quietly significant moment not just for the Milanese label, but for its parent company, OTB, which has been...
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Puma taps into Manchester’s youth culture with R-City initiative
This summer, German sportswear Puma launches R-City, a seven-month initiative embedded not in global capitals of fashion but in the neighbourhoods of Greater Manchester, from Moss Side to Salford, Fallowfield to Wythenshawe. On the surface, the campaign reads like a millennial-marketing dream: free gym memberships, music masterclasses, youth-led...
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Montane takes measured step in outdoor apparel's green transition
The fashion industry is increasingly scrutinised for its environmental toll, with sustainability now a financial imperative rather than a mere ethical one. Against this backdrop, British outdoor specialist Montane has released its annual 2025 Social Report, positioning itself as a proactive player in the sector's green evolution. The report...
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A Spanish startup launches AI tool to streamline fashion’s creative engine
A new Barcelona-based start-up, Artiso, has emerged with a bold promise: to digitise and accelerate fashion’s most sacred process - creativity itself. With its AI-powered SaaS platform now officially launched, Artiso aims to streamline the end-to-end journey from initial concept to campaign delivery, targeting the inefficiencies that often bog...
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Celine signals evolution, not rupture, under Michael Rider
Few debuts in recent memory have been as self‑assured, or as finely calibrated to the realities of the luxury business, as Michael Rider’s first outing for Celine during Paris Men’s Fashion Week on Sunday. Presented co‑ed inside the house’s 16 Rue Vivienne atelier, the collection treated Celine’s heritage as a living archive rather than a museum...
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H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities
Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...
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Smythson acquisition signals Oakley Capital’s deeper move into luxury heritage portfolios
Smythson of Bond Street, the 137-year-old British purveyor of leather goods and paper-based luxury, has secured a new chapter in its storied evolution through investment from Oakley Capital. The move positions Smythson within Oakley’s increasingly focused play on heritage-led, high-margin lifestyle brands via its Iconic BrandCo platform. The...
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