Articles by Don-Alvin Adegeest
From runway to reel: UAL's festival redefines the fashion film genre
The inaugural Future Fashion Film Festival hosted by University of the Arts London (UAL) concluded this week at its new East Bank campus with an awards ceremony that offered a lens into the next generation of fashion image-makers. Held at the London College of Fashion’s recently opened headquarters in Stratford, the event aimed to position the...
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Casablanca anchors itself in Paris with first flagship on Rue du Faubourg Saint-Honoré
Casablanca, the luxury brand founded by Charaf Tajer, has opened its inaugural flagship store in Paris, choosing the Rue du Faubourg Saint-Honoré as its entry into physical retail. The opening signals more than a retail expansion and underscores the brand’s ambition to solidify its cultural and commercial footprint in one of the world’s most...
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Can a new 292-page magazine cut through the noise?
In an era when most media entrepreneurs are racing to shrink formats and monetise micro-moments, Huw Gwyther is doing the opposite. The founder of Wonderland and Man About Town has launched Imagine, a new magazine brand that opens with an ambitious 292-page print debut — an unapologetically maximalist gesture in a media landscape obsessed with...
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Nike and Levi’s tease summer collaboration
Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...
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Pinterest forecasts a boho revival and digital detox for Summer 2025
Pinterest’s 2025 Summer Trend Report signals a seasonal pivot towards rustic minimalism, nostalgia-fuelled fashion, and nature-led lifestyle choices, as digital-weary consumers—led by Gen Z—embrace tactile aesthetics and conscious escapes. The platform’s internal data reveals a dramatic uptick in searches for “digital detox” (+72 percent) and...
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Women’s sports retail takes center stage on Regent Street with SOOO pop-up
Ahead of a summer packed with elite women’s sporting events across the UK, a new experiential retail concept, Style Of Our Own London (SOOO), opens on Regent Street this Thursday, June 5. Located at 245 Regent Street — one of the capital’s most high-profile retail addresses — the space will serve as an intersection of sport, retail innovation,...
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Dries Van Noten acquires grand Venetian palazzo for cultural revival
Dries Van Noten, the Belgian designer known for his colourful elegance and refined eclecticism, is embarking on an ambitious new venture off the runway—and on Venice’s Grand Canal. Alongside his partner Patrick Vangheluwe, Van Noten has acquired the Palazzo Pisani Moretta, one of the city’s most storied residences, with plans to transform it...
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Stine Goya and Umbro kick off collaboration blending fashion, football and feminism
A new collaboration merging sportswear and contemporary fashion, Danish label Stine Goya has unveiled a capsule collaboration with British athletic brand Umbro. Launching May 28, the limited-edition drop reimagines vintage football silhouettes through a distinctly feminine lens—timed to capitalise on the growing cultural relevance and commercial...
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Clarks returns to Leeds with new flagship store as brand marks 200 Years
British heritage footwear brand Clarks has marked its bicentenary with a strategic return to Leeds city centre, opening a new flagship store at the city’s premier shopping destination, Trinity Leeds. The move signals a renewed retail push for the Somerset-based company, as it seeks to reaffirm its presence on high streets across the UK amidst a...
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Dior bows in Rome with Maria Grazia Chiuri’s cinematic Cruise collection
In a moment layered with symbolism and theatrical intent, Maria Grazia Chiuri unveiled what is widely expected to be her final collection for Dior, choosing Rome — a city steeped in history, mythology, and personal resonance — to host the Maison’s Cruise 2025 presentation. The setting: Villa Albani Torlonia, a baroque sanctuary housing one of...
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