Articles by Don-Alvin Adegeest
Livestream shopping gains momentum in Europe
Live commerce is reshaping the landscape of online retail across Europe, with livestream shopping emerging as a key driver of engagement and sales. According to a newly released report, The Live Selling Revolution: Whatnot’s 2025 European Market Report, the sector is witnessing exponential growth, particularly among fashion and lifestyle brands...
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New UK legislation puts fashion’s green claims under scrutiny
As of April 6th, the UK’s Competition and Markets Authority (CMA) has been granted significantly enhanced enforcement powers under the Digital Markets, Competition and Consumers (DMCC) Act. This sweeping legislation represents a crucial shift in consumer protection, equipping the CMA with the ability to impose direct and severe penalties on...
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The myth of circular fashion economics: A 450 billion dollar miscalculation?
New academic research challenges industry's circularity narrative and exposes fundamental economic flaws. Fashion's circular economy model — long championed as the solution that would simultaneously tackle textile waste, reduce carbon emissions and maintain economic growth — may be built on fundamentally flawed economic assumptions, according to...
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A textile recycling podcast targets fashion's circular economy ambitions
Global Fashion Agenda has unveiled a new podcast series examining the technical and systemic challenges preventing widespread adoption of textile recycling in the fashion industry, at a time when regulatory pressure is intensifying across global markets. The Upstream Circularity Podcast, released to coincide with International Day of Zero Waste,...
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QVC cuts 900 jobs as it pivots from TV shopping to digital platforms
QVC Group, the home shopping conglomerate behind QVC and HSN, has announced plans to cut approximately 900 jobs as part of a comprehensive reorganisation effort. This workforce reduction follows a concerning financial performance revealed in March, when the company reported a 6 per cent revenue decline for both the fourth quarter and full year...
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The human cost of digital disruption in fashion
In a move that is reverberating through the creative economy, H&M's recent pivot towards digital model twins and AI-generated imagery signals a profound shift in how fashion presents itself to the world. This technological evolution, while inevitable, carries significant implications for an industry built on human craftsmanship and artistic...
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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
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ReBound and ESO Recycling forge partnership to advance circular footwear returns
ReBound Returns has unveiled a strategic partnership with ESO Recycling, reinforcing its commitment to circular retail solutions and enhancing compliance with Extended Producer Responsibility (EPR) regulations. The collaboration will enable retailers leveraging ReBound’s omnichannel returns management platform to access ESO Recycling’s expertise...
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Celine’s new pilates collection is the latest intersection of high-end luxury and sports
A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
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How secondhand fashion is reshaping the global apparel market
The global secondhand apparel market is on an unprecedented growth trajectory, set to reach 367 billion dollars by 2029, according to ThredUp’s annual Resale 2025 report. This sector is expanding at a pace 2.7 times faster than the broader global apparel industry, reflecting a seismic shift in consumer behavior and retail strategies. In 2024...
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