Articles by Don-Alvin Adegeest
Saudi Fashion Awards return as Riyadh stakes claim as regional creative capital
The Saudi Fashion Commission has confirmed the return of the Saudi Fashion Awards for a second edition, to be held in Riyadh on May 22. The announcement comes as Saudi Arabia intensifies its push to position itself as a serious player in the global fashion and beauty industries, and underscores the Kingdom’s ambition to shape its own fashion...
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Balenciaga names Pierpaolo Piccioli Creative Director amid strategic overhaul at Kering
Kering has appointed Pierpaolo Piccioli as the new creative director of Balenciaga, marking a pivotal moment in the French luxury conglomerate’s broader effort to stabilise and reposition its flagship fashion houses after a challenging 2024. The group reported a 12 per cent drop in annual revenue for 2024, with widening losses at Gucci, as well...
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Louis Vuitton bets on nostalgia with final Murakami drop
Louis Vuitton has unveiled the third and final installment of its re-edition partnership with Japanese contemporary artist Takashi Murakami. This chapter, marking the 20th anniversary of their initial 2003 collaboration, not only leverages nostalgia but also reflects a calculated attempt by parent company LVMH to invigorate consumer interest...
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Huawei leans into fashion with new wearables at Berlin launch
Huawei has unveiled a fresh lineup of wearables in Berlin, signalling a more fashion-conscious direction for the brand as it looks to blend aesthetics with health tech. The launch, themed “Fashion Next”, introduced updates to its smartwatch and audio products with a clear message: wearables are no longer just about functionality—they’re about...
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Bulgari doubles down on Italian manufacturing with Valenza expansion
Bulgari has completed the expansion of its Manifattura in Valenza, positioning the site as the world’s largest single-brand jewellery production facility — a strategic move that underscores the brand’s ambitions to scale output, control its value chain more tightly, and reinforce its sustainability credentials. Bulgari said the enlarged...
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Circle-8 invests in AI-driven textile sorting
Circle-8 Textile Ecosystems has acquired its first standalone AI-powered textile sorting line from Danish firm NewRetex, in a move that signals growing momentum for automated circularity solutions in the UK fashion sector. Part-funded by the ACT UK initiative, supported by Innovate UK, the system will be deployed to sort non-reusable textiles by...
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"Let Them Be Naked" documentary lifts veil on chemical risks in clothing
As pressure mounts on the fashion industry to confront its environmental and health impacts, designer Jeff Garner is offering a personal—and urgent—call to action. His award-winning documentary Let Them Be Naked will stream globally for the first time this Mother’s Day weekend (8–11 May), in memory of his mother, Peggy Lynn Garner, whose death...
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Africa's secondhand clothing market balances economic promise and pressures
Africa has become a critical player in the global secondhand clothing market, offering a fast-growing outlet for pre-owned apparel exports while highlighting tensions between economic necessity and industrial ambition. Driven by affordability, style diversity, and sustainability concerns, the continent’s demand for secondhand garments—often...
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Pinterest leverages AI to streamline fashion e-commerce
Pinterest is making a calculated play to shift how consumers discover and shop for fashion online, leaning into its visual-first heritage with an upgraded suite of image-based search tools. The platform’s latest product update, now live in key markets including the US, UK and Canada, positions it less as a social media outlet and more as a...
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Nicole Kidman to receive Kering's 2025 Women In Motion Award
Kering, the luxury conglomerate, and the Festival de Cannes will bestow the 2025 Women In Motion Award upon Nicole Kidman, recognizing her significant contributions to cinema and her advocacy for female representation, the festival announced. Kidman, whose career spans over three decades, will receive the accolade at the official Women In Motion...
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