Articles by Florence Julienne
Pitti Uomo June 2026: 19 French menswear brands exhibiting
Promas and Le Défi, key organizations driving the international expansion of French fashion, are supporting the presence of 19 French menswear brands exhibiting at the Pitti Uomo trade show, held from June 16 to 19, 2026, at the Fortezza da Basso in Florence. Promas, which aims to support brands with their international development, has a...
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New leadership at Damartex to address financial challenges and debt
French group Damartex, based in Roubaix, has announced a change in its leadership with the appointment of Anne-Sylvie Hubert and Filiep Blontrock. The company is also undertaking a fundamental review of its operations. Anne-Sylvie Hubert, formerly of Kiabi and KPMG and chief financial officer of the Damartex group since 2023, has been appointed...
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PFW men's SS27: key shows from Hermès, Givenchy and Celine on the schedule
Paris - The Fédération de la Haute Couture et de la Mode (FHCM) has unveiled the provisional schedule for Paris Fashion Week Men's spring/summer 2027. The event will take place from June 23 to 28, 2026. It features the return of several heritage houses, a variety of presentation formats and the arrival of new international independent labels....
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Première Vision Paris September 2026: new dates, new spaces and new services
Paris - The sourcing trade show Première Vision Paris is bringing forward its schedule for the presentation of the autumn/winter 2027/2028 collections. It will be held from Tuesday, September 1 to Thursday, September 3, 2026, at the Paris Nord Villepinte exhibition centre. This is a change from the usual mid-September dates. This change is part...
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ANDAM Innovation Award 2026: Alphalyr illustrates the rise of AI in the fashion value chain
Alphalyr, an AI platform for supply, retail and e-commerce data analysis, is the winner of the ANDAM Innovation Award 2026. The company will receive a grant of 100,000 euros. Pili, which develops bio-based dyes intended to replace petrochemical alternatives, has received the special jury prize. This 2026 edition shows that fashion innovation is...
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Vinted: purchasing power, resale and climate at the heart of 2025 impact report
Vinted's 2025 impact report aims to demonstrate that second-hand fashion has become a lever for consumer purchasing power, a tool for economic circularity and a means of reducing fashion's environmental impact. According to Vinted, one of Europe's leading second-hand fashion platforms, users saved 21.6 billion euros (25.07 billion dollars) on...
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Arab World Institute: call for applications for the 2026 Arab World Fashion Prize
Paris - The Arab World Institute (L’Institut du Monde Arabe) is launching the second edition of the Arab World Fashion Prize (Arab Fashion Award – AFA IMA). The call for applications is open until June 1, 2026. The inaugural award ceremony took place in October 2025. It was attended by Jack Lang, who was president of the IMA at the time, and...
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Vox Populi and Shein create a scholarship for fashion students from modest backgrounds
The association Vox Populi and ultra-fast fashion brand Shein are partnering to create 'Future Fashion Talents', a scholarship designed to help young French people in precarious financial situations fund their studies at fashion schools. After launching Pop’Skills, a fashion programme for young people from disadvantaged neighbourhoods, the...
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Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup
One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...
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FHCM and CNMI publish an environmental, social and governance framework for suppliers
The Fédération de la Haute Couture et de la Mode (FHCM) and the Camera Nazionale della Moda Italiana (CNMI) have announced a joint Environmental, Social and Governance (ESG) harmonisation framework for fashion and luxury suppliers. The objective of this French-Italian initiative between the FHCM and the CNMI, launched in 2024, is to reduce the...
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