Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Yours Clothing builds autumn/winter campaign around eight community creators
UK plus-size womenswear retailer Yours Clothing has launched 'Make Autumn Yours', a social media campaign for its autumn/winter collection featuring eight micro and nano content creators from its own community. The campaign follows each creator through a day that mattered to them, from a weekend away with friends and a first pottery class to a...
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Balenciaga marks 25 years of 'Le City' bag with Damien Hirst collaboration
French luxury house Balenciaga, part of the Kering group, is celebrating the 25th anniversary of its 'Le City' bag with a new campaign and a limited-edition collaboration with British artist Damien Hirst. The bag was launched in 2001 and, according to Balenciaga, has since become a symbol of radical style. The house links that status to Hirst's...
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Hoka and Marni continue collaboration with 'Clifton Marni'
Running shoe brand Hoka, part of US company Deckers Brands, and Italian fashion house Marni are releasing their second joint shoe, the 'Clifton Marni'. The model is a new interpretation of Hoka's 'Clifton 11' running shoe and will launch on November 12 via Marni's e-commerce platform and brick and mortar stores worldwide. This will be followed...
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Tommy Hilfiger puts its ambassadors' holiday rituals at the centre of winter 2026 campaign
American fashion brand Tommy Hilfiger, part of PVH Corp., has unveiled its winter 2026 holiday campaign, 'The Perfect Holiday'. The campaign brings together a cast of brand ambassadors and cultural figures, each sharing the personal traditions that shape their festive season. Rather than a single campaign film, the brand is releasing weekly...
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Primark launches 'Style Your Season' Christmas campaign
Primark has launched 'Style Your Season', its Christmas campaign for 2026. The campaign brings together partywear, winter knitwear, gifting and homeware, alongside what the retailer describes as its largest festive pyjama collection to date. The campaign went live on November 3 in the windows of more than 500 Primark stores worldwide, as well as...
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Stone Island takes 'Navigation Series' campaign to the racetrack
Italian brand Stone Island, part of the Moncler Group, has released 'Traction Control', the fifth chapter of its 'Navigation Series' campaign by photographer and filmmaker Liam MacRae. The new instalment is set in the world of motorsport. Launched in April 2023, the series takes its cue from the compass rose on the Stone Island badge, which has...
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Diemme and Clarks Originals unite to reimagine three classic silhouettes
Italian footwear brand Diemme has partnered with British label Clarks Originals on a collection that reinterprets three of Clarks Originals' best known styles, the Wallabee, the Desert Boot and the Desert Trek, with Diemme's mountain boot construction. The collection goes on sale on November 5. Credits: Diemme x Clarks Originals Mountain boot...
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Vero Moda focuses on festive knitwear with ‘Christmas Edit’
Danish fashion brand Vero Moda, part of Bestseller, has launched a festive collection titled “The Christmas Edit”. The looks are designed for various holiday occasions, ranging from relaxed hours at home and dinners with friends to festive celebrations. The core of the collection consists of versatile knitwear pieces, which the brand...
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Balenciaga launches skiwear collection with campaign by Adam Peter Johnson
French luxury house Balenciaga, part of the Kering group, has launched a skiwear collection. The line is presented in a dedicated campaign photographed by Adam Peter Johnson, which focuses on the pieces' versatility for both indoor and outdoor wear. The images place the collection in distinctly Parisian interiors, where snow falls surreally...
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The North Face updates Nuptse jacket with two new styles
US outdoor brand The North Face, part of VF Corporation, has introduced two new versions of its Nuptse jacket, the Summit Nuptse and the Pertex Reversible Nuptse. The launch comes as the brand marks six decades of making apparel and equipment for explorers. Both styles keep the jacket’s familiar silhouette while adding newer performance...
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