Tommy Hilfiger puts its ambassadors' holiday rituals at the centre of winter 2026 campaign

American fashion brand Tommy Hilfiger, part of PVH Corp., has unveiled its winter 2026 holiday campaign, 'The Perfect Holiday'. The campaign brings together a cast of brand ambassadors and cultural figures, each sharing the personal traditions that shape their festive season.

Rather than a single campaign film, the brand is releasing weekly videos in the run-up to the holidays. These range from low-key rituals to more elaborate celebrations, touching on anything-goes dress codes and strong opinions on food. The message behind the campaign, according to the brand, is that there is no single way to celebrate.

A cast spanning sport, music and film

The line-up includes global brand ambassadors Travis Kelce and Jisoo, Spanish actor Arón Piper, creator Quen Blackwell and New York basketball player Josh Hart. Liverpool FC players Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet complete the cast.

Each story offers a glimpse into a different holiday routine. Piper heads to the north of Spain for a winter swim, Wirtz competes with his sister for the role of DJ and Kelce combines a late-night game with home comforts. Blackwell stages a festive drone light show, while Jacquet brings in music from Guadeloupe and Hart shares his goat curry.

"I'm looking forward to my first holidays as a married man," said Kelce. "I love all the old traditions and I'm excited to start some new ones. I start celebrating as soon as the tree goes up."

Jisoo described her ideal day off as one spent sleeping in, ordering food and having dessert arrive at the same time so she can move straight from one to the other.

Knitwear at the core of the collection

The winter 2026 collection applies the brand's modern preppy approach to holiday dressing, built around textured fabrics, layering and a seasonal colour palette. Knitwear plays a central role.

In the campaign, Kelce wears a wool work jacket and Wirtz a gifting sweater, while Szoboszlai is dressed in a cable knit in lambswool. Jacquet layers a polo sweater over a striped T-shirt, and Jisoo wears the brand's cable knit crew neck. Hart is pictured in a wool chore jacket, Piper pairs a lambswool zip-up cable knit with a full denim look, and Blackwell builds her outfit around a cable knit in extra soft wool.

"Family has always meant a great deal to me and has inspired my brand from the start," said founder Tommy Hilfiger. "Over the years, we have built an extraordinary circle of people who have each, in their own way, become part of our story, and this campaign shows a side of them we don't often see."

The winter 2026 collection is available in Tommy Hilfiger stores worldwide, online and through selected wholesale partners throughout the season.