Latest articles in Fashion

Vila marks the turn of the season with 'The Shift', shot in Iceland

Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...

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West Ham United goes bleach blue for 2026/27 New Balance third kit

East London football club West Ham United has unveiled its 2026/27 third kit, made by US sportswear brand New Balance, with the men's team's season opener only days away, according to a press release. Rendered in a bleach blue with fluid tonal graphics, the design draws, according to the club, on West Ham's anthem and on East London. Modelling...

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Napapijri enters new market with launch of Fall/Winter 2026 campaign: 'Where Next?'

Italian brand Napapijri, owned by US group VF Corporation, has entered the Mexican market, opening two full-price stores and nine shop-in-shop locations in partnership with Mexican department store El Palacio de Hierro. The rollout is supported by an out-of-home activation across Mexico City's Polanco district. The Mexican debut coincides with...

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NAME IT takes on footwear market with upcoming spring 2027 launch

Danish childrenswear brand NAME IT has launched a new footwear category, adding shoes, boots and sandals for children and young teenagers to its product range. The brand, owned by Danish fashion group BESTSELLER, presented NAME IT Footwear during Copenhagen Fashion Week 2026. The expansion is one of NAME IT's biggest category launches in recent...

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Back in London: Pepe Jeans unveils first drop of Autumn/Winter 2026 collection

Pepe Jeans, the London-founded brand owned by Spanish group AWWG, has presented the first drop of its autumn/winter 2026 collection and campaign, set in east and west London, according to a press release. The campaign was photographed by Zoe Karssen against the city's streets and architecture, featuring emerging models Maya Gunn and Maurits...

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Nike launches 'Studio Fleece': the ultimate uniform for the everyday athlete

US sportswear brand Nike has introduced Studio Fleece, a new collection of everyday sportswear for women built around refined proportions, high quality finishes and versatile styling. The range includes crew neck sweatshirts, quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants. The collection draws on feedback from more...

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Vero Moda launches FW26 collection with wool, corduroy and check patterns

Fashion brand Vero Moda presents its fall/winter 2026 collection, titled 'A Step Into Autumn'. The accompanying campaign was partly shot in Frederiksberg Gardens in Copenhagen. Credits: Vero Moda According to Vero Moda, the collection focuses primarily on knitwear and statement coats, featuring a combination of heavy and light knits. It...

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Nike and FC Barcelona present second Kobe collection

US brand Nike has unveiled the second kit and the Kobe x FC Barcelona collection for the 2026-27 season, according to a press release. The collection unites the Kobe Sheath logo and the club's crest for the second consecutive season. According to Nike, the kit is inspired by the basketball player Kobe Bryant. Details include a texture inspired...

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Colour breaks through: Pieces rethinks back-to-work wardrobe

Danish fashion brand Pieces has launched “From Her POV”, an autumn campaign that rethinks the classic back-to-work wardrobe with colour, volume and layering, according to a press release. The campaign consists of five looks selected by Belgian content creator Farah Rehman and is built around versatility. While recent seasons have leaned towards...

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Cheshire Fashion Week 2025 welcomes international talent and high-profile buyers

Cheshire Fashion Week 2025 is set to attract international designers, high-profile buyers, media, and emerging talent from around the world. With its established reputation as the 'biggest fashion week in the North outside London', Cheshire has become a leading fashion destination in the UK, attracting talent from across the USA, Ireland, and...

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Levi’s® and Pixar celebrate 30 years of Toy Story with a Western-inspired collection

As the first computer-animated feature film, it forever changed the world of animation and captured the hearts of generations of fans. To celebrate this milestone, Levi’s® and Disney Pixar have joined forces for an exclusive collection. This collection showcases the adventurous, Western-tinged character of Woody and the playful spirit of Toy...

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Ukrainian Fashion Week Reveals SS26 Official Schedule

From 4 to 8 September, 2025, Ukrainian Fashion Week returns to Kyiv, bringing together over 50 Ukrainian fashion brands across the broadest range of formats in its SS26 official schedule. This edition is dedicated to the intersection of fashion and culture, exploring fashion’s power as a cultural code and as a means of preserving national...