Articles by Susan Zijp
Susan Zijp (1999) is a Dutch news editor at FashionUnited. She is interested in various topics within the fashion industry - ranging from E-commerce to China's tightening grip on the global economy. In 2024, she received her master's degree in New Media and Digital Culture from the University of Amsterdam.
TikTok shop joins Lectra's e-commerce platform, Neteven
TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of...
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Gymshark opens first European store in Amsterdam
British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...
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Freitag launches rental service
Swiss bag brand Freitag took a step towards a circular business model with the launch of its rental service, Freitag Rent. The brand announced this in a press release. Freitag joins brands such as Decathlon, Bever, H&M, Urban Outfitters and Nike, which previously launched similar rental services. Peter Hollenstein, project manager at Freitag...
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CIFF announces strategic alliance with Copenhagen Fashion Week
Scandinavian fashion fair CIFF and Copenhagen Fashion Week (CPHFW) have deepened their strategic partnership to support emerging design talent in the region. Together, they continue to back the CPHFW NewTalent programme, an initiative spotlighting brands operating for less than five years. This long-term alliance provides participating...
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Adidas appoints new managing director in Korea
Markus Morent has been appointed managing director for Adidas Korea. Adidas confirmed this in an email to FashionUnited. Morent will report to Mathieu Sidokpohou, member of the Executive Board and responsible for Global Sales. The leadership change followed the departure of former MD Peter Kwak, who decided to step down to spend more time with...
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Voyado gains US majority shareholder: Focus on growth in Europe
Retail technology platform Voyado has a new majority shareholder. Funds managed by the global investment firm Viking Global Investors LP (Viking) are taking over, the company announced today in a press release. Existing shareholders – Novax, Verdane, eEquity and H&M Group – remain involved, as do Voyado’s founders. With the capital injection,...
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Dutch political party says European sustainability rules threaten competitiveness
The Dutch political party, VVD, has sent a strong message to Brussels. On June 12, members of parliament Thom van Campen and Claire Martens-America submitted a motion to the House of Representatives stating that two European directives concerning sustainability hinder European businesses from competing with businesses outside the EU, such as...
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Aliexpress strengthens European presence with local warehouses
Chinese online marketplace AliExpress has brought its services closer to European customers. The company further expanded its European strategy with the launch of the new fulfilment channel, Local+. With this initiative, AliExpress aims to shorten delivery times by shipping products from local warehouses in Europe. To this end, the company...
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Net-a-porter revamps leadership: Heather Kaminetsky appointed managing director
Heather Kaminetsky has been named chief executive officer of online fashion retailer Net-a-Porter. She confirmed her appointment in a LinkedIn post. Kaminetsky previously served as vice president of global marketing at Net-a-Porter and, most recently, as president of North America at MyTheresa. Alongside Kaminetsky, several other seasoned...
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Paul & Joe announces new chief executive officer
French fashion house Paul & Joe (P&J) has named Marie-Emmanuelle Demoures as its new chief executive officer. The company recently announced the appointment in a LinkedIn post. Since joining P&J in March 2025, Demoures worked closely with founder Sophie Mechaly. As the new chief executive officer, she is responsible for the brand's strategic...
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