VILA Newbridge - Store Manager
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Vila introduces 'Vila dresses generations' as new core story for autumn collection
Danish womenswear brand Vila, part of the Bestseller group, has introduced an updated core story, 'Vila dresses generations'. The story launched across the brand's channels on October 1, 2026, alongside its autumn campaign. Credits: VILA According to the brand, the new core story sets out its view on femininity more clearly, describing it as...
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Vila marks the turn of the season with 'The Shift', shot in Iceland
Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...
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Vila’s 3D journey from samples to showroom
Danish label Vila held its first buyer event based entirely on 3D technology this year. So how did the Bestseller-owned brand create the virtual experience and how far has Vila come in its 3D design process? A designer and sales manager share their journey. Two avatars greeted buyers from Europe’s biggest online retailers at the entrance to Vila...
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