Vila marks the turn of the season with 'The Shift', shot in Iceland

Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release.

The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer layers and soft satin finishes. Tailoring, suede, denim and varied textures round out a wardrobe intended to carry across both seasons.

According to the brand, the colour palette is grounded in rich browns, deep navy and dark red, echoing the changing landscape, while details such as bows, faux fur accents and frayed finishes add texture.

The pre-autumn 2026 collection will be available in stores and online from mid-August 2026.