Redefining femininity, craft and comfort: SS25 trends at Pure London x JATC

The second edition of the combined Pure London x JATC trade show is currently underway, once again housing a combination of exhibitors – some returning, others new to the formerly separated format. As had previously been a consistent fixture at Pure, however, a seminar programme has been continued into this freshly merged show, during which the event’s latest partner, Trendhub by BDA London, hosted a talk outlining key trends for SS25.