38 percent of fashion and beauty brands plan to launch collaborations in 2019

The fashion industry has been dominated by the letter X. Supreme x Louis Vuitton, Crocs x Post Malone, H&M x Love Stories, Burberry x Vivienne Westwood. Fashion is all about collaborations these days and it looks like the trend isn’t going anywhere in 2019. In a survey of 149 fashion and beauty brand executives, conducted by Glossy, 38 percent of respondents said the companies they work for plan to launch a collaborative product or collection this year. Of those surveyors, 41 percent work in fashion. Collaborations were deemed the best marketing opportunity in 2019, surpassing pop-up stores, events and store openings.