Abercrombie & Fitch expands NFL partnership for 2026 season

Abercrombie & Fitch is entering its second year as an official fashion partner of the National Football League (NFL), broadening the distribution of its NFL apparel collection ahead of the 2026 season. The 2026 NFL by Abercrombie collection will, for the first time, be sold on NFLShop.com, in NFL stadium stores and on official team e-commerce sites and Fanatics.com, alongside its existing home at Abercrombie stores and abercrombie.com. The expansion is driven by a new partnership with Fanatics, the NFL's e-commerce partner.

"Our customers are looking for ways to represent the teams they love while staying true to their personal style," said Corey Robinson, brand president of Abercrombie & Fitch. "That's what makes our partnership with the NFL such a natural fit. As fashion and sport continue to shape culture, we're creating more ways for fans to bring their team pride into everyday style. The strong response we've seen from customers reinforces that demand, and in our second year as an Official Fashion Partner of the NFL, we're expanding our assortment and distribution network to bring our signature collection to even more fans."

The collection represents all 32 NFL teams and spans men's, women's, kids', baby and toddler styles, including hoodies, sweatshirts, t-shirts and outerwear designed to be worn beyond game day. Select store locations will feature expanded team-specific assortments tailored to local fan bases. The partnership will also introduce a steady cadence of product drops throughout the season, including collections co-designed with NFL players and personal styling for select talent through Abercrombie's "Style Concierge."

Campaign fronted by players and content creators

The campaign highlighting the collection features New England Patriots quarterback Drake Maye, Minnesota Vikings wide receiver Justin Jefferson and New York Giants quarterback Jaxson Dart, with additional appearances from CeeDee Lamb (Dallas Cowboys), Cooper DeJean (Philadelphia Eagles), Jaxon Smith-Njigba (Seattle Seahawks), Jahmyr Gibbs (Detroit Lions) and Malik Nabers (New York Giants). The women's lineup includes content creators Ann Michael Maye, Emily Engram and Claire Kittle, alongside Diana Flores, captain of Mexico's World Champion National Flag Football Team.

"Abercrombie & Fitch shares our vision of fandom and fashion working hand in hand, as we continue to position the NFL globally at the intersection of sports and culture," said Casey Collins, NFL senior vice president of consumer products and licensing. "With an expanded collection and distribution network this season, fans and players will have even more ways to express themselves and celebrate the game we all love."

Sam Archibald, chief merchandising officer of Fanatics Commerce, said the first NFL by Abercrombie collection had performed well with fans. "The inaugural NFL by Abercrombie collection was a hit with fans, and we're excited to build on that momentum in year two. Abercrombie brings a distinct fashion point of view to NFL product, and this season we're excited to offer it to fans wherever they shop across the full NFL ecosystem - from NFL Shop and Fanatics.com, to team shops online and in stadiums."

Throughout the season, the partnership will extend to key NFL moments including tunnel walks, arrival moments at select international games and Super Bowl activations.