Asics launches accelerator program to support startups

Japanese sports and footwear company Asics has launched a new accelerator program to support innovative startup companies.

With its theme being “the Road to 2020”, the Asics Accelerator Program is seeking fresh ideas from startups for new products, services, and contents that would contribute to the brand's business opportunities in 2020.

Potential candidates will first have to make a written application to a dedicated website between 5 March to 5 April, before an interview screening. Successful candidates will then be invited to a Demo Day in July where they will be consulted by Asics mentors.

Asics executives will evaluate the proposals from startups before making a final decision on partnering. Then proof-of-concept will be conducted at stores, facilities, and events in Japan toward 2020.

Photo credit: Asics, Facebook