At Paris fashion week brands promise new sustainability initiatives, but is it enough?

It could easily have been labeled the greenest week in fashion. It began with the Eco-Age Green Carpet Awards in Milan on Monday, the global climate protests that ensued on Tuesday and Wednesday, an announcement by Kering to be carbon neutral following Gucci’s promise to offset its catwalk show carbon footprint, to LVMH holding a press conference to tell the world they prefer “acts to pacts” and are committed to finding renewable energy sources, reduce emissions, and perhaps most tellingly, finding solutions that won’t hamper its economic growth.