Belmont Cameli fronts Reebok Classics fall 2026 campaign
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Reebok has unveiled its fall/winter 2026 Classics campaign, fronted by actor Belmont Cameli. The campaign is the next chapter of his multi-season partnership with the brand, following his appointment as a global brand ambassador earlier this year.
The new creative forms part of Reebok's "Born Classic. Worn for Life." platform. It is set against a dance-inspired backdrop and centres on movement and the idea of finding your own rhythm. Cameli brings his personal style to several of Reebok's best-known Classics silhouettes.
According to the brand, the campaign marks a more visual and fashion-led evolution of the partnership, and offers a first look at Cameli's autumn campaign for Reebok.
Reebok announced Cameli as its newest global brand ambassador on June 2, naming him the latest talent within its Classics category.
"Partnering with Reebok was a natural fit," said Cameli at the time of his appointment. "The Reebok Classics have been my go-to sneaker for years, they're cool, easy to wear, and only get better with time."