Frasers Group commits to ending exotic animal skin sales

UK retail conglomerate Frasers Group, owner of retail chains Frasers, Flannels and Harvey Nichols, has confirmed to animal rights organisation People for the Ethical Treatment of Animals (PETA) that it will eliminate exotic animal skins across its brand network.

In an email statement, the company said: “We endeavour to make sure that our own brand products are free from exotic animal skins, as well as communicating to our third-party brands that the Group will no longer buy products containing exotic animal skins.”

Commenting on the decision, PETA senior vice president Mimi Bekhechi stated: “Frasers Group is demonstrating both compassion and business leadership by leveraging its luxury fashion platforms to accelerate the shift away from cruel wild-animal skins. Today’s informed consumers no longer want to wear the suffering of snakes, crocodiles, and ostriches, and we call on other companies to follow suit.”

Shift towards animal-free materials in luxury retail

The decision places Frasers Group alongside a growing number of international luxury brands, retailers and events that have banned wild-animal skins, including Balenciaga, Burberry, Chanel, Selfridges Group, Victoria Beckham and London Fashion Week.

The movement coincides with increasing demand for animal-friendly alternatives, including embossed vegan leathers derived from materials such as mushrooms, apples, corn and cacti.