Goop and Puma launch activewear collection

Gwyneth Paltrow’s lifestyle and e-commerce venture Goop and sportswear brand Puma have collaborated for a 10-piece activewear collection that includes sneakers, a water bottle, a yoga mat, and sportswear separates. The collection is made with performance fabrics, including functional dryCELL materials that draw moisture away from skin to help keep wearers dry, and ellaVATE fabric, a quick-drying, four-way stretch material that’s cool to the touch.