Gucci launches first gender-neutral perfume

Luxury fashion brand Gucci has launched its first universal fragrance, Mémoire d’une Odeur with a new campaign for Gucci Beauty featuring famed musician Harry Styles. In a post on the Gucci Beauty Instagram, the brand announced that the scent, which was created by the fashion house’s creative director Alessandro Michele, was inspired by the “power of memories which can be relived in the present.”